Core Insights - The global building materials industry is undergoing a green transformation, with stone crystal materials emerging as a new growth engine in the home industry. The Chinese building materials market is expected to exceed 3 trillion yuan annually in the next decade, with the stone crystal segment projected to reach 1 trillion yuan [1] - Lamett, a pioneer in stone crystal materials from Europe, has signed a global brand ambassador, Xiao Zhan, to enhance its market appeal and attract a natural customer base for its distributors [1][3] - The company has launched a招商计划 (investment recruitment plan) for its kitchen, bathroom, and balcony division, offering low entry barriers and a quick return on investment [1][5] Company Overview - Lamett has developed a new type of eco-friendly stone crystal material since 2016, featuring eight key performance attributes such as zero formaldehyde, waterproofing, and mold resistance, making it suitable for high-use areas like kitchens and bathrooms [3][5] - The innovative locking assembly technology and glue-free, nail-free structure significantly reduce construction time, catering to consumer demands for immediate occupancy and investor needs for quick returns [5][6] - The company offers flexible investment options, allowing investors to open stores with varying sizes and capital requirements, with flagship stores projected to achieve an average annual return rate of 210% [5][6] Market Positioning - Lamett's business model emphasizes low investment and high returns, positioning it as a valuable investment opportunity in the building materials sector [6] - The company has established a comprehensive support system for its distributors, including site evaluation, store support, professional training, and channel expansion, creating a robust business ecosystem [7][9] - Lamett has introduced a unique service system that includes a seven-day no-reason return policy, a ten-year warranty, and lifetime free service, enhancing consumer protection and reducing operational risks for distributors [8] Strategic Expansion - The company has invested in production and sales networks globally, securing over 800,000 square meters of land in China for manufacturing bases, ensuring efficient supply chain support for its distributors [8] - Lamett aims to redefine home decoration standards with its innovative stone crystal products, expanding its application from flooring to various home spaces, thus creating a comprehensive solution for home decoration [11]

Core Insights - The largest building materials exhibition in Asia is taking place at the Canton Fair Complex, featuring nearly 2,000 companies from July 8 to July 10, amidst a backdrop of ongoing adjustments in the real estate market and rising raw material costs [1][3] - Key highlights of this year's exhibition include immersive aesthetic spaces, AI-driven smart home solutions, and material innovations, as leading companies shift focus from price competition to service upgrades and technological advancements in building materials [1] Group 1: Immersive Aesthetic Spaces - Several leading companies have created immersive cultural experience spaces, breaking away from traditional product display models, such as Mag's custom exhibition area themed "One World, One Realm," which recreates Song Dynasty aesthetics across a 500 square meter area [4] - The "2025 High-end Residential Design Trends Exhibition" showcases works from 18 top architectural firms, featuring a unit that explores the concept of "poetic dwelling" in modern residences through light and spatial narratives [6] Group 2: Material Innovations - Lemaï, a global home building materials company from Belgium, has introduced an industry-first policy offering "7-day no-reason returns, three-party supervision, and a 10-year warranty with lifetime free service," addressing long-standing issues in the home decoration industry related to return and exchange difficulties [9][11] - The stone crystal material showcased by Lemaï is produced without glue, significantly reducing formaldehyde emissions, and has demonstrated a shrinkage rate of ≤0.02% at 80°C, effectively addressing moisture issues in southern regions [11] Group 3: AI Technology in Home Safety and Design Efficiency - AI-driven smart home solutions are a major focus this year, with Huawei presenting a comprehensive smart home solution that allows for 24-hour upgrades in older homes through its self-developed network gateway [12] - The latest AI smart lock from Lecheng Technology can identify children's identities and trigger alerts if they attempt to leave the house alone, while Huawei's AI health system can detect falls and other risks [14] - The integration of AI in design processes is exemplified by the "Helmet Coffee House," which was designed and constructed in just three weeks, showcasing the potential for AI to enhance efficiency and meet market demands [16]