Core Viewpoint - The development and scale competition of public ETF products are facing new regulatory requirements, with a focus on standardizing ETF naming conventions by March 31, 2026 [1][2]. Group 1: Regulatory Changes - The Shanghai and Shenzhen Stock Exchanges have issued revised guidelines requiring ETF names to include the fund manager's name and follow a specific naming structure: "core elements of investment target + ETF" [2][6]. - Existing ETFs must complete the renaming process by the specified deadline, prompting many public funds to respond actively [2][3]. Group 2: Market Response - Several public funds, including Dachen Fund and Penghua Fund, have already begun to change their ETF names in accordance with the new regulations, with Dachen Fund changing its ETF name to "深成长ETF大成" [2][3]. - Some funds have been proactive, with E-Fund and others adjusting multiple ETF names earlier in the year to align with the new naming rules [3][4]. Group 3: Strategic Considerations - Public funds are strategically timing their ETF name changes based on product performance and market potential, focusing on those with limited growth while reserving changes for high-potential ETFs until closer to the deadline [4][5]. - The trend shows that ETFs with names not including the fund manager's name have attracted more retail investor interest, especially in high-performing sectors [4][5]. Group 4: Enhanced Product Differentiation - The new naming conventions are expected to improve product differentiation in a crowded ETF market, making it easier for investors to identify and select products [6][7]. - The inclusion of the fund manager's name in ETF titles is anticipated to enhance investor decision-making efficiency and reduce information search costs [6][7].

公募ETF的产品开发与规模竞争，正迎来新的规范要求。 近日，沪深交易所正式发布新规，明确要求ETF简称于2026年3月31日之前完成规范化调整。 公募基金对此积极响应，同时也在抢抓最后的流量窗口期，采取"先冷后热"的ETF更名策略——虽然许 多ETF产品已提前实施变更，但多集中在冷门赛道，而今年业绩领先、规模增长潜力大的热门ETF暂鲜 有更名，甚至出现变更后又在近期恢复原名的情况。 公募响应ETF命名规范 公募ETF简称同质化、缺乏辨识度的行业现象，正逐步成为历史。 日前，沪深交易所发布修订版《上海证券交易所基金业务指南第1号——业务办理》《深圳证券交易所 证券投资基金业务指南第1号——相关业务办理》，明确要求ETF基金扩位简称的具体内容。规定要 求，ETF基金扩位简称应按照"投资标的核心要素+ETF"结构命名，并包含基金管理人简称；存量ETF基 金扩位简称必须包含基金管理人，需要在2026年3月31日之前完成产品更名。 11月20日起，多家公募开始积极响应新规。大成基金于11月21日公告称，自11月24日起变更旗下大成深 证成长40交易型基金的场内证券简称，场内简称从"深成长龙头ETF"变更为"深成长ETF ...