Core Viewpoint - The development and scale competition of public ETF products are facing new regulatory requirements, with a focus on standardizing ETF naming conventions by March 31, 2026 [1][2]. Group 1: Regulatory Changes - The Shanghai and Shenzhen Stock Exchanges have issued revised guidelines requiring ETF names to include the fund manager's name and follow a specific naming structure: "core elements of investment target + ETF" [2][6]. - Existing ETFs must complete the renaming process by the specified deadline, prompting many public funds to respond actively [2][3]. Group 2: Market Response - Several public funds, including Dachen Fund and Penghua Fund, have already begun to change their ETF names in accordance with the new regulations, with Dachen Fund changing its ETF name to "深成长ETF大成" [2][3]. - Some funds have been proactive, with E-Fund and others adjusting multiple ETF names earlier in the year to align with the new naming rules [3][4]. Group 3: Strategic Considerations - Public funds are strategically timing their ETF name changes based on product performance and market potential, focusing on those with limited growth while reserving changes for high-potential ETFs until closer to the deadline [4][5]. - The trend shows that ETFs with names not including the fund manager's name have attracted more retail investor interest, especially in high-performing sectors [4][5]. Group 4: Enhanced Product Differentiation - The new naming conventions are expected to improve product differentiation in a crowded ETF market, making it easier for investors to identify and select products [6][7]. - The inclusion of the fund manager's name in ETF titles is anticipated to enhance investor decision-making efficiency and reduce information search costs [6][7].