Core Viewpoint - The article discusses the enduring success and evolution of "Yue" agricultural brands in Guangdong, highlighting their significance in promoting local agricultural products and enhancing market competitiveness over the years [2][10][132]. Group 1: Brand Development and Recognition - In 2014, Guangdong initiated a campaign to promote agricultural brand construction, leading to the selection of regional agricultural brands with distinct characteristics [4][6]. - By 2015, there were 14 agricultural enterprises in China with brand values exceeding 5 billion yuan, and the total value of the top 100 regional public brands reached 322.8 billion yuan [8]. - The establishment of May 10 as "China Brand Day" by the State Council further emphasizes the importance of brand agriculture [10]. Group 2: Market Impact and Sales Performance - At the 137th Canton Fair, "Yue" agricultural products attracted significant interest from international buyers, with local enterprises reporting potential orders worth hundreds of thousands of dollars [13][15]. - The "geographical indication + old brand" strategy has been pivotal in ensuring product quality and uniqueness, with products like "Maoming Lychee" gaining global recognition [16][18]. - The "12221" market marketing system has effectively addressed supply and demand mismatches, significantly improving the market prices of products like Xuwen pineapples, which rose from 0.25 yuan per jin to between 1.8 and 2.5 yuan per jin [43][49]. Group 3: Brand Strategy and Innovation - Guangdong's agricultural brand development emphasizes top-level design and planning, creating a replicable and promotable market system that combines government guidance with media platform services [59][61]. - The shift from "product brand" to "industry brand" is evident, with companies like Tian Nong Group focusing on sustainable development and brand integration across various market channels [80][90]. - The article highlights the need for continuous innovation in branding strategies, including the use of digital marketing and cultural engagement to enhance brand visibility and consumer connection [96][127]. Group 4: Comparative Analysis and Future Directions - The article compares Guangdong's agricultural branding efforts with those of other regions, such as Jiangsu, which has successfully integrated brand cultivation with market mechanisms [112][118]. - The success of brands like "Wuchang Rice" and "Luzhou Vegetables" illustrates the potential for regional brands to achieve national prominence through effective branding strategies [72][108]. - The article concludes that a comprehensive approach to branding, encompassing product optimization, quality enhancement, and operational strategies, is essential for transforming Guangdong's agriculture from a raw material focus to a value-driven model [128][130].