品牌聚力，离不开人才筑基。近年来，苏州涌现一大批懂品牌、会技术、有经营理念的农业人才， 为农业产业升级、农业品牌打造注入强劲动力。活动现场，苏州市农业品牌推荐官培育活动第二阶段启 动，并向已完成首阶段学习的学员代表颁发培训证书。 市农业农村局相关负责人表示，农业品牌是农业农村现代化的重要标志。本次活动，不仅正式确立 市农业品牌联合会的行业地位，还通过人才培育、产业协同、消费促进等系列组合拳，全方位展现苏州 农业品牌建设的成果与决心。接下来，苏州将以绿色为底色、品牌为引领、品质为核心，让更多"苏字 号"优质农产品走向全国、走向世界，为打造具有全球辨识度、全国引领性、江南典型性的农业农村现 代化"苏州范式"贡献力量。 昨天（12月27日），苏州市农业品牌联合会成立大会暨一届二次会员大会召开，现场举行了市品牌 农产品包装优秀案例授牌，并启动市农业品牌推荐官培育第二阶段活动及苏州专场"品特色 寻年味"双 节促消费活动等。 品牌是推动农业高质量发展及乡村振兴建设的重要抓手。近年来，苏州农业品牌建设驶入快车道， 发布了"市特色农副产品高质量发展三年行动方案（2025～2027）"，明确以农业生产"三品一标"和农产 品"三 ...

（文章来源：经济日报） 农业品牌是乡村特色产业发展水平的重要标志，培育和发展农业品牌是推进乡村全面振兴、加快建设农 业强国的重要抓手。近年来，国家围绕打造农业品牌出台一系列政策措施，各地结合自身实际积极培育 农业品牌。特色鲜明、质量过硬、竞争力强的农业品牌不断涌现，带动了乡村产业发展，促进了农民持 续增收。但也要看到，各地农业品牌大而不强、多而不精等问题依然突出，品牌竞争力、影响力、带动 力都存在很大的提升空间。 乐东蜜瓜、琼中绿橙、澄迈地瓜，海南越来越多的市县有了自己的主打农产品；火龙果除了可以生吃， 还研发出果浆、化妆品等多种新产品，实现了一物多用……近日，在海口举行的2025年第28届中国（海 南）国际热带农产品冬季交易会上，笔者发现越来越多的地方日益重视农业品牌建设，并通过多年的发 展取得丰硕成果。 农业强，品牌必须强。"十五五"规划建议提出，加快农业农村现代化，扎实推进乡村全面振兴。农业品 牌是推进乡村全面振兴战略的重要抓手，在推动农业提质增效，带动农民持续增收方面具有重要作用。 各地需因地制宜，在加快农业品牌建设、加强农业品牌宣传推广、强化农业品牌带动引领，不断做优做 强现代农业产业的同时，擦亮土 ...

Core Viewpoint - The key to rural revitalization lies in industrial revitalization, with a focus on developing rural industries to enhance agricultural efficiency and farmer income [1] Group 1: Industry Development - The development of rural industries should be tailored to local conditions, transforming resource advantages into development advantages [3] - In Heilongjiang Province, the introduction of Angus cattle has led to a sales revenue of 625 million yuan and increased farmer income by 150 million yuan [2] - Various regions are experiencing rapid growth in their unique rural industries, such as the expansion of tea planting in Guangxi with over 400,000 acres and an estimated output value exceeding 30 billion yuan [4] Group 2: Technological Innovation - Technological advancements are crucial for the development of rural industries, as seen in the intelligent greenhouse systems in Shandong, which produce over 4.5 million tons of vegetables annually [7] - In Shaanxi, the successful aquaculture of shrimp and crabs in saline-alkali land has generated over 5 million yuan in income [5][6] - The establishment of a comprehensive agricultural technology innovation system in China includes over 800 research institutions and more than 120,000 researchers [10] Group 3: Brand Development - The establishment of unified branding for agricultural products, such as the "Caidian Lotus Root," has significantly increased market influence and value, with an annual output value of 1.8 billion yuan [12] - The "Baoshan Small Coffee" brand in Yunnan has transformed local coffee production, increasing per capita income from 8,000 yuan to 43,000 yuan through integrated development of coffee and tourism [13] - The central government's emphasis on developing rural characteristic industries and implementing brand cultivation plans aims to enhance agricultural industrialization levels [14]

双企登榜广东50 强！封开杏花鸡 现代产业体系建 设成果凸显_南 方+_南方plus 12月12日，大湾 区农交会现场传 来重磅喜讯， 2025年广东农业 企业品牌价值50 强榜单正式揭 晓，肇庆封开县 两家畜禽企业强 势上榜！广东粤 宏康农业科技有 限公司位列第46 名，封开县广远 家禽育种有限公 司位居第50名， 双双跻身省级品 牌强阵。 作为广东省农业 领域极具权威性 的品牌评价，广 东农业企业品牌 价值50强榜单聚 焦企业品牌影响 力、产业贡献度 与市场竞争力， 其结果是对企业 综合实力的高度 认可。此次封开 两家企业同时上 榜，且均深耕畜 禽产业，既是对 企业自身发展的 肯定，更印证了 在封开杏花鸡这 企业，自2021年 成立以来发展迅 猛，如今已形成 家禽养殖、食用 农产品初加工、 批发零售于一体 的全链条布局。 一国家地理标志 区域公用品牌的 引领下，当地畜 禽产业集群化发 展、经营主体不 断壮大的良好态 势。 近年来，封开县 始终以品牌建设 为抓手，加大对 特色农业产业的 扶持力度，推动 政策、资金、技 术等要素向产业 集聚，逐步构建 起标准化、规模 化、品牌化的现 代农业发展体 系，为企业成 ...

Core Viewpoint - The agricultural brand represents a comprehensive reflection of agricultural competitiveness and is a significant indicator of agricultural modernization in Jiangxi Province, which has established a three-tier brand system to leverage its ecological resources for agricultural development [1][2]. Brand System Construction - Jiangxi has developed a three-tier brand system based on the "Ecological Poyang Lake Green Agricultural Products" brand strategy, including a provincial comprehensive public brand "Ganjia Zhengpin" and two single-category public brands "Ganlian" and "Poyang Lake" [2]. - The province has introduced 14 regional public brands and 146 single-category regional public brands, along with thousands of enterprise product brands, creating a well-structured brand system that showcases both bulk and niche agricultural products [2]. Innovative Brand Development Path - Jiangxi has proposed a "six batches" brand development path to promote differentiation, focusing on strengthening well-known brands, cultivating local specialty brands, integrating regional brands, supporting enterprise brands, creating local sentiment brands, and promoting popular products [3]. - The "Six Advances" initiative aims to enhance brand marketing by targeting key consumption scenarios across various sectors [3]. Promotion and Marketing Strategies - The province has conducted extensive promotional activities for the "Ecological Poyang Lake Green Agricultural Products" brand, reaching over 5 billion people, and launched a live-streaming program that attracted 20 million followers [4]. - Jiangxi has established a dedicated e-commerce platform for agricultural products and integrated with major online retail platforms, significantly increasing local farmers' income [4]. Brand Building Effectiveness - The recognition and market value of Jiangxi's regional public brands have increased, with 13 public brands included in the Ministry of Agriculture's brand cultivation plan [5]. - From January to October, the online retail sales of agricultural products in Jiangxi reached 26.099 billion yuan, a year-on-year increase of 14.26%, with 182 products exceeding 10 million yuan in sales [5]. - Jiangxi holds the top position in the national planting and breeding area for 12 agricultural public brands, with several products leading in export value and sales volume [5]. Future Development Plans - Jiangxi plans to continue advancing its three-tier brand system, enhance brand recognition, and cultivate leading enterprises while establishing a comprehensive standard system for brand management and protection [6].

Core Viewpoint - Dongying is undergoing a significant agricultural transformation, evolving from a region known for oil to one recognized for high-quality agricultural products and strong agricultural brands, which are driving rural revitalization and increasing farmers' income [1][2]. Group 1: Brand Development and Strategy - Dongying's agricultural brand development is a systematic project that integrates technological empowerment, quality foundation, industrial integration, and innovative marketing [1]. - The local government has recognized the shift from product competition to brand competition, emphasizing the importance of brand building as a strategic priority [2]. - Dongying has implemented a collaborative development path for brands, focusing on "regional public brands + enterprise product brands + agricultural product brands" [2]. Group 2: Product Recognition and Market Expansion - The Yellow River Delta crab has gained multiple authoritative recognitions, including dual certification as a geographical indication product, and its brand value has reached 3.193 billion [3]. - Recently, five local agricultural products, including the Yellow River Delta crab and rice, were recognized as national geographical indication products, enhancing their market presence [3]. - Dongying's agricultural products have successfully penetrated both domestic and international markets, including Hong Kong, Macau, and Thailand [3]. Group 3: Quality Assurance and Technological Innovation - The stability of brand quality is crucial, and Dongying's enterprises are focusing on strict quality control and a comprehensive industrial system [4]. - Advanced technology, such as intelligent temperature and humidity control systems, has improved production efficiency and product quality in mushroom cultivation [5][6]. - Dongying is collaborating with research institutions to enhance technological innovation and product diversification, significantly boosting product competitiveness [6]. Group 4: Market Integration and Community Engagement - Dongying has fostered a cooperative environment among farmers, cooperatives, and enterprises under the "Yellow River Delta" brand, creating a robust framework for brand development [8]. - The number of agricultural leading enterprises has reached 207, with three entering the "Top 500 Agricultural Enterprises in China" list, and over 6,000 cooperatives and family farms established [8]. Group 5: Marketing and Brand Promotion - Dongying has adopted an integrated marketing approach that combines online and offline strategies to enhance brand visibility [9]. - The "Yellow River Delta Agricultural Products" brand has been promoted through various events and online platforms, significantly increasing its influence [10][11]. - The local government is leveraging e-commerce and social media to expand market reach and engage consumers effectively [11]. Group 6: Industry Growth and Recognition - Dongying has developed three major industrial clusters, including modern livestock and specialty aquatic products, with six geographical indication products recognized nationally [12]. - The "Yellow River Delta Agricultural Products" brand has entered the top five in provincial influence, with 36 recognized provincial agricultural brands [12].

Group 1: Grain Storage and Logistics - The National Grain and Reserve Administration reported that the national grain standard storage capacity has exceeded 730 million tons, an increase of 58 million tons compared to the end of the 13th Five-Year Plan [6][8] - High-standard grain storage capacity has been increasing annually, with low-temperature storage capacity reaching 220 million tons, which is an increase of 70 million tons compared to the end of the 13th Five-Year Plan [7] - The construction of core logistics hubs and key nodes has accelerated, leading to improved grain circulation efficiency [8] Group 2: Agricultural Brand Development in Guangdong - Guangdong has emphasized the cultivation of agricultural brands, with the total value of agricultural enterprise brands in the province exceeding 250 billion yuan [16][17] - Agricultural products have evolved from primary products to high-quality, regionally distinctive products during the 14th Five-Year Plan [18] - The "Yue" brand agricultural products have gained significant market presence, with examples including the global popularity of lychees and the export value of Qingyuan bamboo shoots exceeding 100 million yuan [20][21] Group 3: RCEP Economic Cooperation - As of September 2025, Yunfu City has signed project investment intentions exceeding 5 billion yuan with RCEP member countries [31]

Group 1 - The core idea of the articles emphasizes the role of e-commerce platforms in enhancing farmers' income and promoting rural revitalization during the Chinese Harvest Festival [1][2][3] - E-commerce platforms have initiated special promotional activities during the Harvest Festival, providing subsidies and operational support to farmers, resulting in over 130 billion yuan in agricultural product sales [1] - Digital technology, including live-streaming and traceability systems, has significantly improved the marketing of agricultural products, allowing farmers to convert their hard work into tangible income [1][3] Group 2 - E-commerce training programs are empowering farmers with digital skills, transforming them from mere producers to effective sellers, with a projected rural online retail sales of 2.52 trillion yuan by the end of 2024 [2] - The application of traceability systems using QR codes and blockchain technology enhances consumer trust by providing detailed information about agricultural products, thus promoting quality over quantity in agricultural production [3] - The integration of digital technology in agriculture is seen as a new engine for rural revitalization, with expectations for deeper collaboration between e-commerce and agriculture in the future [3]

Group 1 - The core viewpoint of the articles highlights the success of "Qilu Nongchao" in promoting lesser-known agricultural products, such as Jin Feng Huo Zhuzi and Linqu Goose Liver, transforming them into popular online products through effective marketing strategies [1][2] - "Qilu Nongchao" has provided a platform for both regional public brands and lesser-known brands, enabling them to gain visibility and market opportunities that were previously limited [1] - The initiative has significantly contributed to the growth of agricultural brands in Shandong, showcasing the potential of small and medium-sized brands in the agricultural brand system [2] Group 2 - The company has focused on the needs of small and medium-sized brands, addressing issues like low brand awareness and narrow market channels, thereby stimulating agricultural market vitality and promoting diversified development [2] - The upcoming event on August 28 in Jinan aims to further enhance the influence of "Qilu Nongchao" and showcase Shandong's achievements in rural revitalization and high-quality agricultural development [2]

Group 1: Agricultural Brand Development - The core viewpoint emphasizes that agricultural brand development is injecting strong momentum into the growth of specialty agriculture and rural revitalization, as outlined in the State Council's "Rural Revitalization Plan (2024-2027)" [1] - Brand building and government guidance are seen as essential for sustainably increasing industry income, with branding enhancing product premium capabilities and driving standardization in production [1] - The dual-driven model of "regional public brands + enterprise brands" is highlighted as a means to activate the integration of primary, secondary, and tertiary industries, providing lasting vitality to rural areas [1] Group 2: Datong Yellow Flower Industry - The yellow flower industry in Datong has developed a new industrial chain encompassing planting, processing, sales, and innovative food development, supported by national policies and local initiatives [2] - The "2025 Yellow Flower Industry Development Conference" showcased the achievements and future plans for the industry, which is considered a key engine for agricultural economic development in the region [3] - Datong's yellow flower industry is projected to exceed 4.2 billion yuan in total industrial output value this year, benefiting approximately 56,000 farming households with an average income increase of 12,000 yuan [4] Group 3: Meishan Pickle Industry - The pickle industry in Meishan, Sichuan, is transitioning from a regional specialty to a core driver of the Chengdu metropolitan area's food industry, leveraging its "China Pickle City" status [5][6] - The industry has established a comprehensive supply chain from raw material cultivation to processing and sales, significantly contributing to local economic growth and farmer income [6] - Meishan's pickle sales revenue is expected to exceed 22 billion yuan in 2024, capturing about one-third of the national market share [7] Group 4: Kunming Mushroom Industry - Kunming is recognized as a major distribution center for agricultural products, with the mushroom industry benefiting from unique geographical and climatic conditions, making Yunnan a kingdom of wild mushrooms [8] - The total production of edible mushrooms in Yunnan is projected to reach 1.194 million tons in 2024, with a total output value exceeding 47.249 billion yuan, reflecting a year-on-year growth of 8.22% [9] - The mushroom industry in Yunnan is supported by a robust policy framework, with significant investments in cultivation and processing, leading to sustainable development and increased farmer income [10][11]