南农晨读 | 冬日 油画_南方+_南 方plus 【今日关注】 "媒体＋"助力茂 名罗非北京王府 井拉开"年鱼经 济"帷幕 新年伊始，茂名 罗非鱼品牌宣传 海报亮相北京王 府井大街核心商 圈。茂名罗非鱼 借助新年消费旺 季，以"健康好 年鱼"形象进入 首都市民视野。 记者从茂名市农 业农村局了解 到，本次宣传推 广活动从元旦持 续到春节前，共 有四块屏幕同步 展示。 大举行。 【乡村振兴】 持续4天！一起 来鹤山龙口霄南 兰香莞韶，厚翁 情深——2026年 莞韶兰花文化推 广活动即将启幕 为深入贯彻落实 省委、省政府关 于推动区域协调 发展的战略部 署，深化东莞与 韶关对口帮扶协 作，生动展示厚 街镇与翁源县产 业帮扶的创新模 式与丰硕成 果，"兰香莞韶· 厚翁情深"2026 年莞韶兰花文化 推广活动将于 2026年1月8日至 11日在广东现代 国际展览中心盛 吃美味牛肉、品 鲜卑文化 昨日，为期4天 （2025年12月31 日至2026年1月3 日）的鹤山龙口 第五届鲜卑牛肉 美食嘉年华在龙 口镇霄南村开 幕，这场文旅盛 会既是龙口镇扎 实推进"百千万 工程"、实施乡 村振兴的重要体 现，也是该镇弘 扬优秀 ...

"文商旅体健"点燃元旦消费活力 我市消费市场供需两旺红火开局 商圈聚人气 展会引客流 活动添新彩 "三、二、一，新年快乐——"1月1日零时整，家乐园天一广场上人声鼎沸，市民游客齐声高喊倒计时，在阵阵欢呼声中迎来新的一年。市民陈瑶手提刚选 购的新年礼物，笑着与身旁的家人击掌相庆："跨年仪式和购物需求一站搞定，这份独有的热闹与满足，就是最好的新年礼物。" 元旦假期，我市消费市场迎来"开门红"。各大商圈、展会人流如织，市民游客在"逛、买、玩、乐"中尽享节日欢愉。1月1日，市商务局重点监测的14家大 型商超客流量为35.3万人次，同比增长7.8%；当日销售额1432.3万元，同比增长5.9%。 邢台太行国际会展中心供销系统农产品产销对接活动。韩文洲摄 除了商圈的多元体验，特色展会也保持着高人气。邢台太行国际会展中心内，供销系统农产品产销对接活动人气火爆。72个展台前，顾客络绎不绝，供销 联盟、冀供惠、县域特色、直播带货等主题展区亮点纷呈。2000余种特色产品琳琅满目，有新疆库车大馕、茂名罗非鱼等外地风味，也不乏清河武松酒、 沙河灌掌、南宫黄韭、内丘酸枣壳龙柏草本枕等本土好物。"能买本地特产，又能尝鲜外地美食，太方便了 ...

"媒体+"助力茂 名罗非鱼亮相北 京王府井大街 借"年鱼经济"助 推品牌"破圈"_ 南方+_南方plus 新年伊始，茂名 罗非鱼品牌宣传 海报亮相北京王 府井大街核心商 圈。茂名罗非鱼 借助新年消费旺 季，以"健康好 年鱼"形象进入 首都市民视野。 记者从茂名市农 业农村局了解 到，本次宣传推 广活动从元旦持 续到春节前，共 有四块屏幕同步 展示。 据悉，本次宣传 推广活动是茂名 0:00 / 0:12 以"媒体+"深入 推进农产 品"12221"市场 体系建设、实施 农业品牌战略的 重要举措，旨在 罗非鱼以肉质鲜 美、安全优质、 加工产业链完整 著称，多年来畅 销海外市场。随 着国内消费升级 和"年鱼经济"逐 渐兴起，茂名抓 住春节消费节 点，积极推动罗 非鱼从出口为主 向国内外市场并 重转型，开拓华 北乃至全国市 场。 值得一提的是， 茂名罗非鱼曾获 评广东省"中华 好年鱼"十大区 域公用品牌。近 年来，茂名市农 业农村局紧 进一步拓宽罗非 鱼国内市场，提 升品牌影响力与 市场认可度。 广东茂名是中国 最大的罗非鱼养 殖优势区和全国 最大的罗非鱼出 口加工基地，素 有"中国罗非鱼 之都"称号。其 抓"年鱼 ...

融湾出海，茂名 罗非鱼在大湾区 农交会向世界出 发_南方+_南方 plus 紫苏沙姜干煎罗 非鱼在平底锅中 滋滋作响，金黄 色的鱼肉散发出 诱人香气。 12月12日上午， 2025大湾区农产 品交易会暨土特 产精品博览会在 广州开幕，位于 茂名展馆的罗非 鱼试吃区前排起 了长龙。与此同 时，一场聚焦产 业未来的"茂名 罗非健康年 鱼"大湾区专题 推介会也在大湾 区农交会现场进 行。 的餐桌。 茂名市农业农村局党组成员、副局长钟秀威 茂名作为"中国 罗非鱼之都" ， 2024年养殖面积 超26万亩，年产 量约28万吨，占 全国七分之一， 全产业链产值超 百亿。今年以 来，受中美贸易 摩擦影响，以美 国为第一大市场 的茂名罗非鱼产 业持续承压，但 这也推动了产业 积极转型，加快 布局"出口转内 销"，并开拓非 洲、欧洲等新兴 市场。 茂名罗非鱼强势 亮相大湾区农交 推介会上，茂名 市农业农村局党 组成员、副局长 钟秀威指出，茂 名罗非一条天生 丽质的健康鱼， 更是承载美好寓 意的"吉祥年 鱼"；是一个根 基扎实的百亿产 业，更是安全可 靠的"品质标 杆"。他向全球 客商发出诚挚邀 请，期盼共同开 拓这片广阔 的" ...

Core Insights - The Greater Bay Area Agricultural Products Trade Fair (GBA Agricultural Fair) will take place from December 12-14, showcasing high-quality agricultural products from over ten provinces and regions in China [5][6][9] - The event aims to enhance the quality and brand influence of agricultural products while providing a platform for precise connections between suppliers and buyers [8][9] Group 1 - The fair will feature over 10,000 unique agricultural products, including specialties from various regions such as Xinjiang grapes, Guangdong seafood, and Shanxi grains [4][14][20] - The event is designed to create a B2B professional exhibition focused on agricultural trade, emphasizing connections rather than just displays [28][29] - Major industry players, including Alibaba and other significant buyers, will be present for one-on-one procurement discussions, enhancing efficiency in order placements and partnerships [30][31] Group 2 - The fair will include over 30 industry forums, providing insights into the latest trends in the agricultural wholesale market in China [38][39] - Experts from various sectors, including business, agriculture, and research institutions, will gather to discuss the development of agricultural products and industry trends [50][51] - The event will also host competitions and discussions on organic food, addressing the current state and future of the organic food industry [48][49]

Core Viewpoint - The 2025 Shenzhen International Fisheries Expo, themed "Fishing Guangdong Towards the Future," showcases over 12,000 high-end seafood products, enhancing the culinary experience for residents in the Greater Bay Area [1][5][12]. Group 1: Event Overview - The expo runs from May 15 to May 17, 2025, at the Shenzhen Convention and Exhibition Center, featuring a variety of global seafood products [1][5]. - Notable exhibits include premium seafood from 20 countries and regions, such as Russian king crab and Argentine red shrimp, alongside local specialties like Maoming tilapia [5][12]. Group 2: Consumer Engagement - The event attracted large crowds, with long lines for tasting fresh seafood, including an 800-pound bluefin tuna that became a focal point for attendees [7][9]. - The expo provides a platform for consumers to experience fresh seafood through live cutting and tasting sessions, enhancing the demand for high-quality marine products [9][12]. Group 3: Business Opportunities - The expo serves as a comprehensive platform for trade, featuring high-end seafood auctions and specialized procurement meetings, facilitating efficient business matching between suppliers and buyers [14][15]. - Strategic cooperation agreements were signed to promote the construction and operation of the Shenzhen International Tuna Trading Center, aiming to expand the market for deep-sea fishery products in the Greater Bay Area [12][14]. Group 4: Technological Innovations - The expo highlights advancements in fishing technology, showcasing smart fishing navigation systems and automated aquaculture solutions, which enhance operational efficiency in the fishing industry [14][15]. - The integration of cutting-edge logistics systems aims to improve the preservation and distribution of seafood products, ensuring quality and freshness [14][15]. Group 5: Cultural Exchange - The event not only focuses on industry collaboration but also promotes cultural exchange, with various regional brands and products showcased, reflecting the diversity of fishing cultures across different areas [15].

Group 1 - The core point of the article highlights the significant rise of Rong'an Kumquat in the Chinese geographical indication brand value rankings, moving up 11 places to rank 53rd with a brand value of 6.52 billion yuan, reflecting a year-on-year growth of 10.1% [5][6][7] - The increase in brand value is attributed to the strong push from the Guangdong-Guangxi cooperation mechanism, which facilitates cross-regional resource integration and brand co-construction [7][8] - This achievement demonstrates the solid steps taken by Rong'an Kumquat in brand building and high-quality industrial development [8] Group 2 - The article discusses the psychological health risks among rural students, indicating that 21.5% of rural students face mild depression risks, which is higher than the national average [12][13] - The report emphasizes the severe issue of smartphone addiction among students, particularly pronounced during the junior high school years [14] Group 3 - The article covers the challenges faced by the Maoming tilapia industry amid high tariffs, with the U.S. imposing tariffs exceeding 150% on Chinese seafood products [18][19] - As the largest tilapia producer globally, China produces over 1.7 million tons annually, with Maoming contributing one-seventh of the national output [17][18] Group 4 - The article reports on the successful procurement intentions of approximately 26 million kilograms of lychee during the 2025 Gaoyou Lychee Production and Marketing Conference, which attracted over 200 buyers [27][24] - The upcoming Guangdong (Yuexi) Lychee Promotion Event in Shanghai aims to enhance agricultural cooperation between Guangdong and Shanghai, inviting consumers to experience the region's fruits [30][33] Group 5 - The article mentions the selection of "Zhu Zun New Tea Drink" as a case study for Chinese brand collaboration, showcasing the joint efforts of Guangdong and Guizhou in creating a national supply chain for new tea drinks [36][42]

Core Viewpoint - The article discusses the enduring success and evolution of "Yue" agricultural brands in Guangdong, highlighting their significance in promoting local agricultural products and enhancing market competitiveness over the years [2][10][132]. Group 1: Brand Development and Recognition - In 2014, Guangdong initiated a campaign to promote agricultural brand construction, leading to the selection of regional agricultural brands with distinct characteristics [4][6]. - By 2015, there were 14 agricultural enterprises in China with brand values exceeding 5 billion yuan, and the total value of the top 100 regional public brands reached 322.8 billion yuan [8]. - The establishment of May 10 as "China Brand Day" by the State Council further emphasizes the importance of brand agriculture [10]. Group 2: Market Impact and Sales Performance - At the 137th Canton Fair, "Yue" agricultural products attracted significant interest from international buyers, with local enterprises reporting potential orders worth hundreds of thousands of dollars [13][15]. - The "geographical indication + old brand" strategy has been pivotal in ensuring product quality and uniqueness, with products like "Maoming Lychee" gaining global recognition [16][18]. - The "12221" market marketing system has effectively addressed supply and demand mismatches, significantly improving the market prices of products like Xuwen pineapples, which rose from 0.25 yuan per jin to between 1.8 and 2.5 yuan per jin [43][49]. Group 3: Brand Strategy and Innovation - Guangdong's agricultural brand development emphasizes top-level design and planning, creating a replicable and promotable market system that combines government guidance with media platform services [59][61]. - The shift from "product brand" to "industry brand" is evident, with companies like Tian Nong Group focusing on sustainable development and brand integration across various market channels [80][90]. - The article highlights the need for continuous innovation in branding strategies, including the use of digital marketing and cultural engagement to enhance brand visibility and consumer connection [96][127]. Group 4: Comparative Analysis and Future Directions - The article compares Guangdong's agricultural branding efforts with those of other regions, such as Jiangsu, which has successfully integrated brand cultivation with market mechanisms [112][118]. - The success of brands like "Wuchang Rice" and "Luzhou Vegetables" illustrates the potential for regional brands to achieve national prominence through effective branding strategies [72][108]. - The article concludes that a comprehensive approach to branding, encompassing product optimization, quality enhancement, and operational strategies, is essential for transforming Guangdong's agriculture from a raw material focus to a value-driven model [128][130].