Group 1 - The 2025 CBSA Snooker Changsha Masters Challenge will be held from May 31 to June 2 at the Hualong Sports Center in Changsha, with Lanzhou Yellow River Enterprises Co., Ltd. as the title sponsor [1] - Lanzhou Yellow River, originally established as Lanzhou Yellow River Brewery in 1983, has been expanding its market presence nationally after becoming indirectly controlled by Hunan's Xinyuan Co. in December 2024 [4] - The company is focusing on marketing strategies to penetrate the competitive beer market in Hunan, which is dominated by five major players [6] Group 2 - A strategic cooperation agreement was signed between Lanzhou Yellow River and Zhongguang Tianze to accelerate the nationalization of the Yellow River beer brand [4][6] - The collaboration aims to enhance brand recognition and reputation among young consumers through various marketing channels, including brand promotion, influencer selection, and live streaming [6] - The sponsorship of the Changsha Masters is the first tangible outcome of this partnership, featuring top snooker stars and attracting significant attention [6]