长沙晚报掌上长沙5月29日讯（全媒体记者 尹玮）5月31日至6月2日，2025CBSA斯诺克长沙大师挑战赛 将在长沙贺龙体育馆举行。29日，来自大西北的兰州黄河企业股份有限公司成为此次大师赛的总冠名 商。 啤酒是直接面对消费者的品类，各品牌都非常重视营销。与全国市场一样，湖南啤酒市场也是由五大巨 头占据了主要份额。黄河啤酒想要打开局面，无疑要在营销领域下巧功夫，于是便催生了这次跨界、跨 区域合作。兰州黄河总裁郭丽丽介绍："这是一次传统产业拥抱新经验、企业借力新媒体实现转型升级 的生动实践。中广天择是国内领先的全媒体内容运营与数字营销服务商，其强大的资源整合能力与创新 营销经验，正是黄河啤酒加速全国化布局、深耕青年消费市场所亟需的。双方强强联合，将助力兰州黄 河打破地域边界，快速提升品牌在年轻消费群体中的认知度与美誉度，实现品牌价值的持续跃升。" 长沙具有优势的文化产业将如何助力外埠传统产业发展？中广天择传媒总经理傅冠军介绍，双方将围绕 全平台品牌宣传、品牌策略与代言人选择、直播与短视频孵化、线下活动与信息流推广等领域开展深度 合作。冠名2025CBSA斯诺克长沙大师挑战赛，就是首个具体落地的合作成果。长沙大师 ...

Core Viewpoint - Lanzhou Huanghe Group, established in 1993, is the only A-share listed company in Lanzhou and primarily engages in the production and sales of beer and malt, with beer accounting for over 90% of its main business. The company has faced significant challenges in recent years, including declining market share, production, and profitability, alongside issues related to securities investments and internal shareholder conflicts [2][7][8][10]. Group 1: Company Overview - Lanzhou Huanghe Group is a well-known beer brand in China, with its beer products mainly sold in the northwest regions such as Gansu and Qinghai [2]. - The company was listed on the Shenzhen Stock Exchange in 1999, with a total share capital of 18.5766 million shares [2]. - The company has expanded through mergers and acquisitions, establishing several joint ventures and subsidiaries in the beer production sector [2][3]. Group 2: Development Stages - Brand establishment began in 1999 when Huanghe Beer was recognized as a key protected brand by the State Administration for Industry and Commerce [2]. - The company significantly increased its production capacity in 1996 by investing 230 million yuan to acquire several competitors, raising annual beer production to 400,000 tons [3]. - Technological advancements were made with the introduction of high-quality beer production lines from Germany, enhancing production capabilities [4]. Group 3: Strategic Partnerships - In 2004, Lanzhou Huanghe Group partnered with Carlsberg, one of the world's top five beer brands, to form joint ventures that increased production capacity and introduced advanced management and marketing practices [5]. Group 4: Recent Challenges - The company has experienced a decline in market share, with its share in Gansu dropping from over 70% due to increased competition [7]. - Beer production and sales volumes have decreased, with 2023 production at 54,900 tons, a 13.93% year-on-year decline, and sales down 14.73% [7]. - The company reported a net loss of 47 million yuan in 2023, marking a significant drop in profitability [7]. - Securities investments have led to substantial losses, with 2023 net investment losses reaching 29.44 million yuan, marking the first time in over two decades the company has faced consecutive annual losses [8][9]. - Internal conflicts among major shareholders have further complicated management and operational focus, leading to frequent legal disputes [10].