Core Viewpoint - The focus of the discussion is on the importance of brand building for food companies in Henan Province, emphasizing the need for these companies to enhance their brand influence to increase product value and meet changing consumer demands [1][4]. Group 1: Brand Building - Zhao Huijuan, a member of the Henan Provincial Political Consultative Conference, highlights that many food companies in Henan have strong supply chain capabilities but struggle with transitioning from OEM to their own brands due to perceived risks and short-term survival concerns [4]. - The shift in consumer habits has led to increased homogenization in the food industry, making brand differentiation essential for high-quality development [4][6]. - Zhao advocates for greater attention and support from the industry and government towards brand development initiatives [4]. Group 2: Product Innovation - The company has successfully embraced new sales channels and rapidly iterated new products, such as the introduction of butter fried chicken, which caters to the preferences of younger consumers for convenience and health [5]. - Zhao emphasizes that brand identity is built through product interactions with consumers, and innovation in product offerings is crucial for brand development [6]. - Food companies should focus on maintaining product quality while innovating in packaging and flavors to engage younger consumers effectively [6]. Group 3: Industry Standards and Youth Engagement - There is a call for food companies to actively participate in standard-setting to help regulate the industry and enhance consumer understanding [6]. - Zhao believes that the revitalization of the Henan food industry will be driven by young entrepreneurs who understand consumer needs and are willing to share their business philosophies [7]. - The industry must shift from a focus on operational tasks to strategic brand building, standard-setting, and product innovation to achieve high-quality growth [8].