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云浮郁南:“媒体+”延链强链补链,无核黄皮冲刺百亿产值
Nan Fang Nong Cun Bao· 2025-08-25 16:03
Core Viewpoint - The article highlights the development of the seedless yellow skin fruit industry in Yunan County, Guangdong, aiming to achieve a comprehensive industrial output value exceeding 10 billion yuan by 2027 through a "media + technology + vertical field" model [4][5][67]. Policy Guidance - Yunan County has prioritized the development of the seedless yellow skin fruit industry, implementing multiple planning policies to support its growth, including the "Yunan County Yellow Skin Development Overall Plan (2021-2030)" [8][9]. - The county has introduced various incentive schemes, such as the "Yunan County Specialty Agricultural and Forestry Industry Subsidy Plan (2024-2026)," which rewards new planting areas of 50 acres or more with subsidies ranging from 50,000 to 100,000 yuan [16][18]. Industry Development - Yunan has established a comprehensive industrial layout, including modern agricultural parks, a world yellow skin park, and a technology small courtyard, promoting a "production-study-research + agricultural culture and tourism" integrated development model [19][22]. - By 2025, the planting area of seedless yellow skin fruit is expected to reach 197,000 acres, accounting for approximately 75% of the global total, with an estimated output of 140,000 tons and an industrial chain value of around 8 billion yuan [26][27]. Technological Empowerment - The digital transformation has injected new momentum into the seedless yellow skin fruit industry, with initiatives such as partnerships with e-commerce platforms for live streaming sales and the establishment of a comprehensive logistics network [30][41]. - New preservation technologies, including the "dormancy chamber" technique, have improved the transportation of the fruit, allowing for harvesting at 80-90% ripeness, thus enhancing quality and marketability [44][48][50]. Brand Innovation - Yunan County has actively innovated marketing strategies, organizing seasonal events to promote the seedless yellow skin fruit and enhance its brand value [54][57]. - The introduction of deep-processed products, such as yellow skin sauces and beverages, has further driven the brand's transformation and expansion into new markets [58][61]. Geographic Indication Protection - As a national geographic indication product, Yunan's seedless yellow skin fruit faces challenges related to the standardization of its use, prompting local authorities to implement protective measures [76][80]. - A collaborative mechanism has been established to ensure the protection of the geographic indication throughout the entire production and sales chain, enhancing the legal framework for the industry's sustainable development [84][89].
诺 普 信(002215) - 深圳诺普信作物科学股份有限公司投资者关系活动记录表
2025-05-27 02:02
Group 1: Operational Performance - The 2024-2025 season focused on blueberry quality, significantly reducing damage rates and enhancing cooperation with key accounts like Hema and JD [1] - Export business has seen success, particularly in Southeast Asia, with new markets opened in Singapore and Japan [1] - The company aims to improve brand building, deepen KA cooperation, and optimize cost control for the upcoming season [1] Group 2: Product Development and Market Strategy - The company has a strategic layout for the entire value chain, including juice products, to complement fresh blueberry sales [2] - Plans to explore health drink markets, such as blueberry smoothies and juices, are in consideration due to rising consumer demand [3] - The company is focused on building a single crop industry chain around blueberries, aligning with modern consumer needs [3] Group 3: Industry Trends and Challenges - The blueberry industry is expected to face cyclical supply and demand challenges, influenced by land constraints and technological advancements [4] - The company emphasizes the importance of technological innovation to maintain competitive advantages in a rapidly growing market [4] Group 4: Financial Performance and Shareholder Returns - The company has distributed a total cash dividend of 650 million yuan over the past three years, representing 56.84% of the net profit during that period [4] - The market capitalization at the end of the trading day was 11.268 billion yuan, reflecting the significant role of the blueberry sector in the company's overall performance [4] Group 5: Digital Transformation and Supply Chain Management - The company has made progress in digital management, applying it to blueberry cultivation and post-harvest operations [5] - Efforts are underway to ensure year-round blueberry supply through seasonal management and technological breakthroughs [5] Group 6: Future Outlook and Strategic Focus - The company aims to enhance its operational efficiency and effectiveness in the blueberry industry, focusing on quality improvement and brand management [6] - Future growth points include expanding KA partnerships and leveraging technology for smarter agricultural practices [6]