南农晨读 | 云上 畲乡_南方+_南 方plus 【今日关注】 广东创新古树保 护利用 激活绿 美经济新引擎 在南粤大地，一 棵棵古树名木如 时光的守望者， 正被广东赋予新 使命。日前，南 方农村报记者在 省林业局了解 到，广东现有古 树名木8.5万余 株，广东以绿美 广东生态建设为 引领，创新探索 古树名木保护与 经济发展的深度 融合，通过创新 机制、文旅融 合、产业赋能等 路径，探索 出"生态+产业 +文化"的融合发 展模式。如今， 这些穿越千年 的"绿色活化 石"正加速蜕 变，成为乡村振 兴的"金钥匙" ， 持续释放绿美经 济的澎湃红利。 应对老龄化，广 东交出暖心答卷 才队伍建设工作 情况的报告。据 报告，截至2024 年底，我省60岁 及以上户籍老年 人口1789.26万 人，占全省户籍 总人口数 17.46%，预计 2030年将突破 20%。 【乡村振兴】 三江为何独钟情 大湾区？一杯 茶、一幅农民画 里的山海协作密 码 在广西壮族自治 区柳州市三江侗 族自治县，忙碌 的企业家与农民 画艺术家们正在 加紧准备着参展 产品，10月12至 13日，粤桂协 作・2025年三江 侗族自治县农特 产品粤港澳 ...

广东6个，全国 最多！2025 年 农业品牌精品培 育计划名单公示 _南方+_南方 plus 10月10日，农业 农村部发布了 《2025年农业品 牌精品培育计划 名单公示》，全 国共有94个区域 公用品牌被纳 入。其中，广东 省的增城丝苗 米、郁南无核黄 皮、从化荔枝、 西牛麻竹笋、湛 江对虾、程村蚝 六个品牌凭借品 质与市场影响力 成功入选。广东 也凭借这六个品 牌的出色表现， 成为此次公示中 上榜品牌数量最 多的省（市、 区）。 据了解，该计划 培育的农业品牌 具体是指在一个 具有特定自然生 态环境、历史人 文因素的明确生 产区域内，由相 关组织所有，由 若干农业生产经 营主体共同使用 的农产品品牌。 2025年，在前三 年重点培育品类 基础上，综合产 国近三分之一， 养殖产量25万 吨，年加工量约 50万吨，产品远 销欧美、东南亚 等地；程村蚝， 蚝肉肥厚、味道 业规模、品牌基 础、市场消费和 国内外影响力等 因素，重点培育 23个品类的区域 公用品牌，旨在 通过精准扶持， 推动农业品牌高 质量发展。 根据培育计划要 求，入选的农业 品牌需满足发展 优势明显、竞争 力较强、发展潜 力突出、影响力 较大 ...

Core Insights - The article emphasizes the crucial role of "local specialties" in China's agricultural modernization, highlighting their potential to enhance local economies, increase farmers' income, and promote rural tourism [1][2] - The "China Local Specialties Harvest Conference" is presented as a significant initiative aimed at transforming these local products into widely recognized market commodities, thereby supporting rural industry revitalization and the construction of a strong agricultural nation [1][2] Group 1: Importance of Local Specialties - The development of "local specialties" is aligned with national strategies for rural revitalization and agricultural strength, focusing on creating competitive industry clusters to support rural development and improve farmers' livelihoods [2] - The initiative addresses the challenges of market recognition and economic benefits for high-quality local products, which often remain unknown due to inadequate promotion and market access [4] Group 2: Innovative Communication and Promotion - The "China Local Specialties Harvest Conference" employs an innovative communication model that integrates media and industry, creating a comprehensive system for promoting local products [5] - The initiative utilizes immersive content and design collaborations to enhance brand value and consumer engagement, as seen in projects like the Yunnan Wenshan Snack Festival [9][10] Group 3: Economic Impact and Future Prospects - The conference has demonstrated significant economic impacts, such as the expected increase in production value for the Yunnan Wenshan local fruit to 42 billion yuan by 2025, with individual farmers projected to earn an additional 11,000 yuan [10] - The initiative aims to establish a sustainable industry chain that integrates various stakeholders, enhancing the overall market presence and value of local specialties [11]

Core Viewpoint - The article discusses the implementation of the "Media+" initiative in Yunfu City, aimed at enhancing the agricultural market system and promoting rural revitalization through various media and industry integrations [2][83]. Group 1: Action Plan Overview - Yunfu City has officially issued the "Media+ Empowerment 'Hundred Million Project' Agricultural Market System Construction Action Plan (2025-2027)" [2][3]. - The action plan aligns with provincial directives and focuses on increasing agricultural efficiency, rural vitality, and farmers' income [5][84]. - It outlines eight key tasks and three specific support measures, targeting market, industry, culture, agriculture-tourism, branding, technology, talent, and resources [6][8]. Group 2: Key Tasks and Goals - The initiative aims to achieve five main goals: promoting urban-rural consumption, developing agriculture-tourism, facilitating market access, increasing farmers' income, and transforming media [6][8]. - The plan emphasizes the role of media in market expansion, resource integration, brand building, and public opinion guidance to support the "Hundred Million Project" [8][9]. Group 3: Media and Market Integration - The strategy includes innovative "Media+Market" approaches to promote agricultural products through various cultural events and festivals [13][15]. - It aims to expand market reach to regions such as RCEP, Guangdong-Hong Kong-Macao Greater Bay Area, Beijing-Tianjin-Hebei, and Yangtze River Delta [15][18]. - The plan encourages the establishment of large agricultural enterprises that integrate planting, processing, and sales to enhance the agricultural value chain [18]. Group 4: Cultural Branding and Promotion - The initiative seeks to leverage local cultural resources to create unique cultural IPs and effectively tell the stories of agricultural brands [22][27]. - It promotes the development of "Media+Culture" to enhance the influence of regional public brands like "Yun Agricultural Products" and "Green Nourishment in Yunan" [27][80]. Group 5: Technology and Talent Development - The action plan emphasizes the integration of technology, such as AI and IoT, into agricultural production to strengthen the data foundation for "Media+Technology" [37][81]. - It includes training programs for new farmers to enhance their skills in production, market understanding, media, and operations [39][46]. Group 6: Local Implementation and Collaboration - Each county in Yunfu is actively responding to the action plan by developing specific implementation strategies and launching various initiatives [51][54]. - The collaboration among different media levels and local governments aims to create a comprehensive support system for the agricultural sector [75][78].

Core Viewpoint - The article highlights the development of the seedless yellow skin fruit industry in Yunan County, Guangdong, aiming to achieve a comprehensive industrial output value exceeding 10 billion yuan by 2027 through a "media + technology + vertical field" model [4][5][67]. Policy Guidance - Yunan County has prioritized the development of the seedless yellow skin fruit industry, implementing multiple planning policies to support its growth, including the "Yunan County Yellow Skin Development Overall Plan (2021-2030)" [8][9]. - The county has introduced various incentive schemes, such as the "Yunan County Specialty Agricultural and Forestry Industry Subsidy Plan (2024-2026)," which rewards new planting areas of 50 acres or more with subsidies ranging from 50,000 to 100,000 yuan [16][18]. Industry Development - Yunan has established a comprehensive industrial layout, including modern agricultural parks, a world yellow skin park, and a technology small courtyard, promoting a "production-study-research + agricultural culture and tourism" integrated development model [19][22]. - By 2025, the planting area of seedless yellow skin fruit is expected to reach 197,000 acres, accounting for approximately 75% of the global total, with an estimated output of 140,000 tons and an industrial chain value of around 8 billion yuan [26][27]. Technological Empowerment - The digital transformation has injected new momentum into the seedless yellow skin fruit industry, with initiatives such as partnerships with e-commerce platforms for live streaming sales and the establishment of a comprehensive logistics network [30][41]. - New preservation technologies, including the "dormancy chamber" technique, have improved the transportation of the fruit, allowing for harvesting at 80-90% ripeness, thus enhancing quality and marketability [44][48][50]. Brand Innovation - Yunan County has actively innovated marketing strategies, organizing seasonal events to promote the seedless yellow skin fruit and enhance its brand value [54][57]. - The introduction of deep-processed products, such as yellow skin sauces and beverages, has further driven the brand's transformation and expansion into new markets [58][61]. Geographic Indication Protection - As a national geographic indication product, Yunan's seedless yellow skin fruit faces challenges related to the standardization of its use, prompting local authorities to implement protective measures [76][80]. - A collaborative mechanism has been established to ensure the protection of the geographic indication throughout the entire production and sales chain, enhancing the legal framework for the industry's sustainable development [84][89].

Core Viewpoint - The article highlights the successful integration of e-commerce in the agricultural sector of Yunan County, particularly focusing on the sale of seedless yellow skin fruit, which has significantly improved the income of local farmers through innovative marketing strategies and community support [1][3][5]. Group 1: E-commerce Development - The establishment of the e-commerce service station in Jiancheng Town has enabled local farmers to sell their seedless yellow skin fruit directly to consumers and large markets, resulting in a purchase price increase to 9.5 yuan per jin and an expected annual output value exceeding 10 million yuan [1][5]. - The e-commerce platform has facilitated the distribution of over 800,000 jin of fruit, utilizing cold chain logistics to ensure freshness and quality [1][3]. Group 2: Quality Control and Standards - The e-commerce service station emphasizes quality control by adhering to national safety standards for fresh fruit, conducting pre-shipment inspections to ensure only high-quality products are sold [3][5]. - The initiative has positioned Yunan yellow skin fruit as a reliable product on e-commerce platforms, contributing to its sustained market presence [3]. Group 3: Community and Social Responsibility - The initiative includes a "Party + Industry" model, where a party branch supports local farmers by providing training in online sales and marketing, thus enhancing their market reach [5][7]. - The leader of the e-commerce service station has invested over 100,000 yuan to support 21 orphans and children in need, demonstrating a commitment to social responsibility and community welfare [10][11].

Core Viewpoint - The "Green Nourishment Yunan" selection event aims to promote local specialty products and enhance brand development in Yunan County, driving agricultural industry upgrades through the establishment of a regional public brand [4][50]. Group 1: Event Overview - The expert review meeting for the 2025 "Green Nourishment Yunan" selection event was held in Yunan County's e-commerce park, gathering experts from agriculture, food processing, and brand marketing [2][3]. - The event attracted over 100 agricultural enterprises, cooperatives, and family farms from 15 towns in the county to participate in the selection process [12][13]. - The selection process includes seven stages: collection initiation, mobilization for applications, town-level preliminary review, expert evaluation, name verification, result announcement, and award presentation [14][15]. Group 2: Product Development and Branding - Yunan County, known for its rich ecological resources, has implemented a brand-strengthening strategy, enhancing the influence of the "Green Nourishment Yunan" public brand [7][8]. - The county has developed a range of high-quality products, including the nationally recognized geographical indication product "Yunan Seedless Yellow Skin," premium rice, sugar oranges, cinnamon, bamboo shoots, and traditional Chinese medicine [8][9]. - The selection event aims to systematically identify and cultivate these high-quality local specialty products, injecting new momentum into the industry [10]. Group 3: Expert Insights - Experts highlighted the diverse agricultural products in Yunan, emphasizing the potential for creating a multi-faceted brand based on the region's rich resources [19][20]. - The Yunan seedless yellow skin fruit has been recognized for its size, taste, and seedless characteristics, leading to the development of a "billion-dollar industry" around it [25][26]. - The county has expanded its product line to include over 30 processed products, such as beverages and snacks, enhancing the economic returns for local farmers [28]. Group 4: Future Directions - Experts suggested that Yunan should focus on technological advancements in areas like cold chain logistics and efficient extraction of active components from by-products to enhance market competitiveness [40][41]. - The event serves as a platform to showcase the charm and potential of Yunan's local specialties, further promoting the "Green Nourishment Yunan" brand and driving high-quality agricultural development [49][50].

Core Insights - The opening ceremony of the Shanghai Guangfulin Huangxiaoxi flagship store marks the official establishment of the Yunan seedless yellow skin fruit brand in Shanghai, representing a significant strategic move for the brand's expansion [1][10] - The event emphasizes cultural integration and aims to enhance the economic development of Yunan County through innovative consumer experiences and brand empowerment [3][10] Event Highlights - The ceremony featured a unique issuance of "villager certificates" to symbolize the dialogue between Yunan and Shanghai, along with a performance that creatively illustrated the brand's journey from orchard to tea cup [3][5] - A signing and ribbon-cutting ceremony showcased the cultural exchange between Yunan and Shanghai, with interactive activities and online engagement generating significant public interest [5][7] Economic Impact - Yunan County, known as the "hometown of yellow skin," is positioned as a key area for the cultivation of this fruit, with plans for 22,900 acres of planting and an annual production of 108,000 tons by 2024, contributing to a total industry value of 6.238 billion yuan [8][10] - The "Huangxiaoxi" brand aims to transform local agricultural products into popular commodities while promoting Yunan culture, thus driving rural revitalization and economic growth [8][10] Future Plans - The successful opening of the flagship store is part of a broader strategy to expand the "Huangxiaoxi" brand into the Yangtze River Delta and Northwest markets, with plans to establish over 20 additional stores in major tourist areas [10] - The initiative seeks to create a network for showcasing Yunan's unique agricultural products, aiming to elevate the seedless yellow skin fruit into a billion-yuan industry and provide a replicable model for rural revitalization [10]