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念好 “演艺+文旅”的出圈秘诀
Hai Nan Ri Bao· 2025-06-27 01:53
Core Insights - Haikou has been recognized as one of the Top 30 cities for international communication influence in 2024, attributed to its thriving cultural performance industry and international consumption vitality [1][2] - The integration of "performance + tourism" is a new development model that meets the diverse needs of tourists, characterized by immersive experiences and strong interactivity, showcasing significant growth potential [1][3] Economic Impact - The performance economy creates a comprehensive consumption ecosystem, where events like concerts not only generate ticket sales but also stimulate spending in transportation, accommodation, dining, and shopping [1] - For instance, Kanye West's two performances attracted nearly 80,000 attendees, generating 730 million yuan in tourism revenue, with 96.5% of ticket buyers coming from outside the island, highlighting the multiplier effect of performance-driven tourism [1] Cultural Influence - Performance activities play a crucial role in cultural dissemination, allowing visitors to quickly understand and appreciate a city through engaging artistic expressions that transcend language barriers [2] - Haikou's inclusion in the Top 30 cities for international communication influence reflects its success in enhancing global visibility through the "performance + tourism" model, leveraging both local and international cultural resources [2] Future Development - Continued efforts in the "performance + tourism" sector require a focus on content quality, including the introduction of high-quality domestic and international performance resources, as well as the exploration of local cultural elements [3] - There is a need for innovative communication methods and improved service quality to enhance the overall tourist experience, positioning Haikou as a desirable destination for global visitors [3]