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一举高“粽”!道滘裹蒸粽非遗文化“香”约广州地铁
Nan Fang Nong Cun Bao· 2025-05-27 05:33
Core Viewpoint - The event promoting the Daoxiao wrapped steamed rice dumplings as a cultural heritage is successfully attracting attention and participation in Guangzhou, showcasing the unique culinary tradition and its modern adaptations [3][11][62]. Group 1: Event Overview - The Daoxiao wrapped steamed rice dumpling cultural promotion event took place from May 22 to 24, featuring a competition and product displays [11][12]. - The event included a competition where skilled artisans showcased their ability to wrap dumplings quickly, with the winner wrapping over 30 dumplings in 10 minutes [13][20]. - Various flavors of Daoxiao dumplings were presented, including traditional and innovative options, appealing to a younger audience [25][31]. Group 2: Cultural Significance - The Daoxiao dumpling tradition dates back to the 1930s, with its recipe refined by founder Ye Chao, earning the title of "the best dumpling in the world" [16][17]. - In 2012, the dumpling-making technique was included in the Guangdong provincial intangible cultural heritage list, and in 2024, it was recognized as a key product for geographical indication cultivation [18][19]. Group 3: Economic Impact - The Daoxiao dumpling industry has developed into a significant economic driver, with annual sales exceeding 20 million dumplings, contributing to local income [20][21]. - The local workforce, particularly skilled female workers, can earn over 10,000 yuan monthly during peak production seasons [21]. Group 4: Innovation and Market Strategy - Daoxiao dumpling companies are adopting innovative strategies to attract younger consumers, such as introducing new flavors and utilizing e-commerce platforms for marketing [31][32]. - The integration of traditional craftsmanship with modern marketing techniques, including live streaming, has helped expand their market reach [33][34]. Group 5: Tourism and Cultural Integration - The promotion of Daoxiao dumplings is part of a broader strategy to integrate food and cultural tourism, enhancing the region's appeal to visitors [45][46]. - The establishment of cultural landmarks and tourism projects aims to create a comprehensive tourism experience, linking local history and culinary traditions [47][48]. Group 6: Future Prospects - The event is part of a larger initiative to elevate Daoxiao dumplings from a regional specialty to a cultural icon within the Greater Bay Area, expanding its market potential [63][64]. - Ongoing promotional activities, including participation in festivals and advertising campaigns, are expected to further enhance the visibility and popularity of Daoxiao dumplings [66][69].