Core Insights - The beverage industry is experiencing a surge in popularity for black sesame products, with over 10 major brands launching new offerings this winter, leading to significant sales growth [1][3][10] Group 1: Sales Performance - The "Doumian Heiqilin" launched by Cha Baidao sold nearly 200,000 cups on its first day and surpassed 1 million cups in just over a week [3][11] - Other brands like Luckin Coffee and M Stand have also introduced black sesame products that received positive feedback, contributing to the overall sales boom [3][5] Group 2: Market Trends - Black sesame is being recognized as a "superfood" that aligns with the current trend of light health and wellness, particularly appealing to younger consumers concerned about hair loss [11][13] - The growth of the dessert market has further fueled the popularity of black sesame, with many shops revamping traditional recipes to include this ingredient [13][19] Group 3: Product Innovation - Brands are innovating with black sesame by creating unique product forms, such as black sesame milk, ice cream, and various toppings, which break the stereotype of black sesame being limited to traditional forms [15][17] - The visual appeal of black sesame in beverages enhances social media sharing, creating buzz and attracting more consumers [19][20] Group 4: Cultural Integration - Black sesame products are being linked to local cultures and popular IPs, making them more appealing to younger demographics [20][22] - The integration of black sesame into cultural narratives and modern branding strategies is helping to rejuvenate its image and expand its market reach [22][23]