Core Insights - The beauty industry is witnessing a trend where international giants are intensifying their focus on technological anti-aging solutions, while local brands are deepening their commitment to Eastern skincare practices, leading to a shift in competition from traffic acquisition to a comprehensive battle of technological strength, cultural influence, and user engagement [1] Group 1: Brand Performance - The top three brands in the beauty and personal care sector based on comprehensive popularity scores are UNISKIN (1.80), ESTEE LAUDER (1.74), and GIVENCHY (1.67) [3][4] - UNISKIN has gained significant attention through its marketing strategies, including the announcement of a new series featuring a popular youth group, focusing on the core concept of "researching skin aging in Chinese individuals" [5] Group 2: Market Trends - The concept of "makeup and skincare integration" is becoming a key driver in the cosmetics industry, with consumers increasingly seeking long-term skincare benefits rather than just immediate cosmetic effects [5] - Local brands like Huaxizi and Yuxi are emphasizing the skincare functions of their makeup products, with Huaxizi launching a new skincare series based on original technologies [5] Group 3: International Brands' Strategies - Estee Lauder is focusing on "scientific anti-aging" and "local co-creation" strategies in the Chinese market, launching high-end products and immersive experience events to strengthen its market position [6] - Givenchy has appointed Zhao Liying as its first Chinese global makeup ambassador and is launching a new lipstick product that emphasizes self-expression, aiming to deepen emotional connections with consumers [6]