Market Overview - The Chinese foundation makeup market is expected to grow steadily, with the market size increasing from 73.19 billion yuan in 2022 to 93.70 billion yuan in 2024, and is projected to exceed 100 billion yuan in 2025, indicating a healthy and active industry phase [1][9][10] - Online sales are dominated by Douyin, which holds a 51.23% share of the online GMV, followed by Taobao with 29.02%, while Pinduoduo has surpassed JD, highlighting the potential of lower-tier markets [1][12][15] Consumer Insights - The core consumer group is aged 31-35, with 37.54% residing in third-tier cities or below; nearly 90% of consumers have skin blemishes, emphasizing the demand for coverage and long-lasting makeup [2][5] - Daily commuting (64.36%) and social gatherings (85.64%) are the primary usage scenarios, with consumers preferring natural makeup (70.24%) and valuing lightweight, breathable, and long-lasting products [2][5] Product Trends - The market is witnessing continuous upgrades in long-lasting makeup technology, with brands like Caitang and Laose achieving 24-hour wear through patented technologies; the trend of combining makeup with skincare is becoming mainstream [2][7] - Scene-specific innovations, such as mini portable products and exclusive solutions for different occasions, are gaining popularity, along with cultural empowerment and IP collaborations enhancing product appeal [2][7] Competitive Landscape - The foundation makeup category is primarily dominated by basic foundation products, with Douyin users showing a strong preference for three-dimensional makeup effects [1][16] - Estee Lauder leads the foundation liquid market on Taobao, while Douyin is dominated by brands like Passional Lover; in the cushion category, YSL has a significant advantage on Taobao, while Douyin is a stronghold for domestic brands like Ruikefu and Laose [1][25][29] Category Performance - The foundation makeup products can be categorized into four main types: base makeup, makeup primer, local touch-up products, and setting products [7] - The basic foundation category holds a dominant position across platforms, with Douyin's local touch-up category accounting for 8.7%, reflecting users' pursuit of a three-dimensional makeup look [1][16]

Investment Rating - The report does not explicitly provide an investment rating for the men's skincare industry in China. Core Insights - The men's skincare market in China is rapidly growing, with a market size of approximately 170 billion yuan in 2024, representing a year-on-year growth of 17%. It is projected to reach 292 billion yuan by 2029, indicating significant potential for expansion [4][35][36]. Summary by Sections Industry Overview - The skincare market in China is characterized by diversification, precision, and technological advancement. The market is expected to grow from approximately 3,635 billion yuan in 2024 to 4,337 billion yuan by 2028, driven by e-commerce innovations, technological advancements, and a growing demand for natural ingredients [3][29][31]. Men's Skincare Market Insights - The men's skincare market is expanding due to changing social perceptions and increasing awareness among men regarding skincare. The market is diversifying with a variety of products, and the demand for functional products is on the rise. The market is expected to see a significant increase in high-end products [4][35][36]. Market Size - The men's skincare market in China is projected to grow to approximately 170 billion yuan in 2024, with a year-on-year growth rate of 17%. The market is expected to reach 292 billion yuan by 2029, with significant growth in categories such as masks and sunscreens [4][35][36]. Product Efficacy - The primary focus of men's skincare products is on moisturizing, cleansing, and oil control. The market is evolving towards more specialized and personalized products, with innovations in technology and formulation [38][40]. Brand Performance - In the online sales channels for men's skincare, platforms like Taobao and Douyin lead in sales. While foreign brands dominate the market, domestic brands are experiencing rapid growth, indicating a potential shift in the competitive landscape [5][35]. Consumer Demographics - The consumer base for men's skincare products is diverse, with a significant portion of male consumers aged 18-35 developing systematic skincare habits. The market is also seeing a rise in demand from older male consumers for advanced skincare solutions [35][43][46]. Development Trends - The market is witnessing a trend towards younger consumers, with an increasing number of males starting to use skincare products at a younger age. The popularity of natural ingredients is also on the rise, driven by the values of the younger generation [52][56].