Core Insights - The article highlights the successful transformation of two traditional snack shops, Lao Lukou and Jiang E'er, through innovative marketing strategies on Douyin, showcasing how they adapted to modern consumer preferences and enhanced their business performance [1][43]. Group 1: Business Transformation - Lao Lukou started as a small roadside stall run by a couple, gradually evolving into a brand with multiple outlets and a factory, driven by a commitment to quality and customer satisfaction [2][20]. - Jiang E'er, with a heritage dating back to 1910, faced challenges in maintaining its brand identity and operational efficiency but successfully revitalized its business by leveraging its non-material cultural heritage status and engaging storytelling [21][42]. Group 2: Marketing Strategies - Both shops utilized Douyin's platform to reach a broader audience, with Lao Lukou's sales increasing significantly after engaging with influencers and creating appealing content [9][20]. - Jiang E'er capitalized on its historical significance and unique recipes, using live streaming and short videos to connect with customers and enhance brand loyalty [29][42]. Group 3: Customer Engagement - Lao Lukou's owner emphasized the importance of personal engagement in live broadcasts, which significantly boosted sales and customer interaction [13][20]. - Jiang E'er's strategy included sharing the story behind its dishes and the cultural significance of its offerings, fostering a deeper connection with local customers [33][42]. Group 4: Industry Implications - The success stories of these two shops illustrate a broader trend where traditional businesses can thrive by embracing digital platforms and innovative marketing techniques, providing a roadmap for other small and medium enterprises [43][44].