2019年，更是她大放异彩的一年。6月，她马不停蹄地穿梭于知识付费产业峰会暨教育培训G20财富会，以及5G时代客户裂变 + 招商变现暨华南地区企业资 源对接大会等活动之间。在知识付费产业峰会上，她敏锐地捕捉到知识经济时代的新趋势，与行业精英们共同探讨如何将知识转化为商业价值；在5G时代 客户裂变与招商变现活动中，她凭借对新兴技术的深刻理解，为企业分享如何借助5G的东风，实现客户的快速裂变和招商变现的突破；而在华南地区企业 资源对接大会上，她积极搭建企业间沟通合作的桥梁，助力企业整合资源，实现共赢。 以广某药旗下果某项目为例，面对项目招商困境，王菲桐带领团队重新梳理用户画像，运用"健康公益之旅、明星签约代言、精英代理扶持计划"等组合招商 模式，搭配小型沙龙招商活动，成功助力果易嗖在一个月内回款100万，不到两个月不花一分钱收回300万，让项目起死回生。 王菲桐身兼数职，既是新零售商业模式导师，为企业在风云变幻的商业浪潮中指引方向；又是招商哥集团导师团长，培养无数商业人才。而她与招商哥袁商 博合著的《抖音营销138招》，更是成为众多营销人案头的必备宝典。这本书于2019年由清华大学出版社出版，系统且全面地介绍了抖 ...

Core Insights - The article highlights the successful transformation of two traditional snack shops, Lao Lukou and Jiang E'er, through innovative marketing strategies on Douyin, showcasing how they adapted to modern consumer preferences and enhanced their business performance [1][43]. Group 1: Business Transformation - Lao Lukou started as a small roadside stall run by a couple, gradually evolving into a brand with multiple outlets and a factory, driven by a commitment to quality and customer satisfaction [2][20]. - Jiang E'er, with a heritage dating back to 1910, faced challenges in maintaining its brand identity and operational efficiency but successfully revitalized its business by leveraging its non-material cultural heritage status and engaging storytelling [21][42]. Group 2: Marketing Strategies - Both shops utilized Douyin's platform to reach a broader audience, with Lao Lukou's sales increasing significantly after engaging with influencers and creating appealing content [9][20]. - Jiang E'er capitalized on its historical significance and unique recipes, using live streaming and short videos to connect with customers and enhance brand loyalty [29][42]. Group 3: Customer Engagement - Lao Lukou's owner emphasized the importance of personal engagement in live broadcasts, which significantly boosted sales and customer interaction [13][20]. - Jiang E'er's strategy included sharing the story behind its dishes and the cultural significance of its offerings, fostering a deeper connection with local customers [33][42]. Group 4: Industry Implications - The success stories of these two shops illustrate a broader trend where traditional businesses can thrive by embracing digital platforms and innovative marketing techniques, providing a roadmap for other small and medium enterprises [43][44].

Core Insights - The cloud and Guizhou cuisine has gained significant popularity, with the number of related restaurants exceeding 42,000 by mid-2025, and a continuous rise in chain rate driving growth [1][3] - The market size for Chinese cuisine in the cloud and Guizhou category is projected to grow from 31.8 billion yuan in 2023 to 36 billion yuan in 2025, with year-on-year growth rates of 6.9% and 5.9% for 2024 and 2025, respectively, both surpassing the overall growth rate of Chinese cuisine [1] Restaurant Growth and Trends - The cloud and Guizhou cuisine sector is experiencing a surge in new brands, particularly in the hot pot category, with brands like 滇翁 and 芸山季 showing strong growth [3][6] - The presence of cloud and Guizhou cuisine on platforms like Douyin (TikTok) has significantly boosted visibility, with topics related to Yunnan and Guizhou cuisine surpassing 10 billion views [3][4] Consumer Engagement and Marketing - Douyin's short video and live streaming features have become crucial for restaurant marketing, with over 220,000 live sessions held in a year, leading to double-digit growth in daily order volumes [5][10] - The trend of "酸汤" (sour soup) has emerged as a key differentiator, with various dishes gaining immense popularity on Douyin, such as "酸汤鱼" with 4.48 billion views [7][10] Dining Experience and Social Media Influence - The concept of "漂亮饭" (beautiful food) is gaining traction, with over 1.73 billion views on Douyin, as consumers seek aesthetically pleasing dining experiences [11] - Cloud and Guizhou Bistro restaurants are blending ethnic elements with a relaxed atmosphere, enhancing the overall dining experience and social media appeal [12][13] Regional Market Dynamics - The cloud and Guizhou cuisine is expanding nationally, with a K-shaped development trend where first-tier cities focus on refinement while third and fourth-tier cities emphasize affordability and local flavors [16][18] - The marketing strategies differ by region, with first-tier cities requiring a more sophisticated approach to attract business clientele, while third and fourth-tier cities leverage local community engagement [18][19] Future Outlook - The integration of Douyin's platform with cloud and Guizhou cuisine is expected to continue driving growth, as restaurants adapt to online marketing trends and consumer preferences [21]