Core Viewpoint - The event "Have a New Year Called Fengxian" in Liyao Village showcases the vibrant rural culture and community engagement, reflecting the successful implementation of rural revitalization initiatives in the Fengxian District of Shanghai [1][3][4] Group 1: Event Highlights - The "village evening" attracted over 100,000 online participants and drew many visitors from across Shanghai, creating a lively atmosphere filled with traditional festivities [1] - The market featured 28 local specialty stalls, offering a variety of products including traditional rice cakes and new strawberry varieties, which were particularly popular among visitors [1][2] - The event included traditional performances such as dragon and lion dances, showcasing local cultural heritage and engaging the audience [2] Group 2: Community and Economic Impact - Liyao Village has transformed from an obscure village to a well-known "internet celebrity" destination due to the influx of diverse business models and market entities as part of rural revitalization efforts [3] - The village's infrastructure has been improved, with renovated homes and new businesses like cafes and artisan shops enhancing the local economy and community life [3] - The ongoing branding campaign "Have a New Year Called Fengxian" has built a strong community foundation and brand influence, contributing to the development of cultural tourism and rural commerce [3][4] Group 3: Future Initiatives - The Fengxian District plans to launch 91 new spring series activities during the upcoming Chinese New Year, aiming to provide a rich cultural experience for residents and visitors [4]

Group 1 - The core idea of the news is the organization of the "Chongming Supply and Marketing Send Coolness" Shanghai Supply and Marketing Market event, which aims to create a new experience of "seasonal consumption" by integrating seasonal delicacies, intangible cultural heritage experiences, and traditional music performances [1] - The event features three main themes: summer food and quality agricultural products, cultural performances with traditional music, and community service reflecting the supply and marketing cooperative's commitment to rural and urban connections [1] - The Shanghai Supply and Marketing Cooperative plans to continuously upgrade the market IP to create a cultural and beneficial platform for urban-rural common prosperity [1] Group 2 - The establishment of the Yangtze River Delta Supply and Marketing Cooperative Strategic Alliance in Shanghai has led to specialized exhibition activities featuring high-quality products from the region, including products from Zhejiang and Jiangsu [2] - The Shanghai Supply and Marketing Market is developing a new brand for "seasonal consumption" by dynamically improving a catalog of seasonal quality products and creating a schedule for seasonal consumption events [2] - An online platform has been created for the Shanghai Supply and Marketing Market to promote activities and products, facilitating product listings with supply cooperatives from other provinces [2]