Core Viewpoint - The article highlights the vibrant cultural and economic revitalization of rural areas in Shanghai's Fengxian District, particularly through the "Village Evening" event, which showcases local traditions and stimulates consumer engagement during the Spring Festival [1][2][11]. Cultural Revitalization - The "Village Evening" event, themed "There is a New Year called Fengxian," attracted over 100,000 online participants and became a popular choice for citizens and tourists to experience rural New Year festivities [2][4]. - The event featured local delicacies, traditional performances, and a marketplace with 28 local stalls, showcasing products like Fengxian rice cakes and strawberries, enhancing the cultural experience [2][4]. - A total of 91 series of activities will be launched during the Spring Festival to maintain the festive atmosphere in rural areas [2][4]. Economic Integration - Fengxian is moving beyond a single agricultural model to a multi-faceted economic ecosystem that integrates agriculture, culture, tourism, and innovation, enhancing both aesthetic and economic value [6][7]. - In 2025, Fengxian received 9.5 million tourists, a 14.7% increase year-on-year, while rural residents' disposable income reached 49,669 yuan, growing by 5.1% [6][7]. - The occupancy rate of guesthouses in Liyao Village reached 80% during the Spring Festival, indicating a shift from seasonal tourism to year-round engagement [6][7]. Urban-Rural Integration - The development focus has shifted from "beautiful countryside" to "better living," emphasizing the importance of human-centered development and improved public services in rural areas [8][10]. - Rural areas have achieved a 100% sewage treatment rate, and a 15-minute community service circle covers all administrative villages, enhancing the quality of life for residents [10]. - Initiatives like youth communities and mutual aid for the elderly are attracting young people back to rural areas, fostering a vibrant community [10][11]. Conclusion - Fengxian's efforts in rural revitalization, particularly through cultural events and economic integration, reflect a successful model for urban-rural synergy, contributing to the broader narrative of Shanghai's rural development [11][12].

Core Viewpoint - The event "Have a New Year Called Fengxian" in Liyao Village showcases the vibrant rural culture and community engagement, reflecting the successful implementation of rural revitalization initiatives in the Fengxian District of Shanghai [1][3][4] Group 1: Event Highlights - The "village evening" attracted over 100,000 online participants and drew many visitors from across Shanghai, creating a lively atmosphere filled with traditional festivities [1] - The market featured 28 local specialty stalls, offering a variety of products including traditional rice cakes and new strawberry varieties, which were particularly popular among visitors [1][2] - The event included traditional performances such as dragon and lion dances, showcasing local cultural heritage and engaging the audience [2] Group 2: Community and Economic Impact - Liyao Village has transformed from an obscure village to a well-known "internet celebrity" destination due to the influx of diverse business models and market entities as part of rural revitalization efforts [3] - The village's infrastructure has been improved, with renovated homes and new businesses like cafes and artisan shops enhancing the local economy and community life [3] - The ongoing branding campaign "Have a New Year Called Fengxian" has built a strong community foundation and brand influence, contributing to the development of cultural tourism and rural commerce [3][4] Group 3: Future Initiatives - The Fengxian District plans to launch 91 new spring series activities during the upcoming Chinese New Year, aiming to provide a rich cultural experience for residents and visitors [4]