Core Viewpoint - Qilu Bank is actively implementing the important directives of General Secretary Xi Jinping regarding financial work, particularly in cultivating and promoting a distinctive Chinese financial culture, by establishing cultural platforms to enhance high-quality development [1] Group 1: "Book House" Initiative - Qilu Bank has innovatively created the "Book House" for employees, integrating online audio resources with a comfortable offline environment, providing a vast array of listening and reading materials across various fields [3] - The "Book House" supports nearly a thousand users to listen simultaneously, reinforcing the learning-oriented headquarters and making the "Book House" brand deeply rooted through convenient and interactive cultural activities [5] Group 2: Integrity Culture Exhibition Hall - Qilu Bank has established a high-standard integrity culture exhibition hall covering over 1,400 square meters, aimed at regular integrity education for party members and the public [7] - The exhibition hall features six thematic areas using multimedia technology to present the history of integrity culture, strict party regulations, cautionary tales, and exemplary models, serving as a core educational venue in Jinan [7] - Since its establishment, the hall has hosted 865 events with over 41,000 visitors, effectively guiding employees to be aware of boundaries and maintain integrity, earning the title of "Demonstration Base for Integrity Culture Construction" in 2023 [7] Group 3: Qilu Lecture Hall - Qilu Bank has developed the "Qilu Lecture Hall" as a platform for implementing the construction of Chinese financial culture and deepening the learning organization [8] - The lecture hall focuses on core themes such as party building, strategy, business, and culture, establishing a regular learning mechanism with monthly themes and online-offline integration [8] - Various learning and discussion activities have been conducted under the principle of addressing gaps in knowledge, effectively enhancing employees' political literacy and professional capabilities, thus driving innovation and high-quality development [12]

李宁说，"东齐鲁"这个金字招牌凝聚着百余年来一代代齐鲁人的奋斗与心血。鉴于此，医院长期以来高 度重视品牌建设，不断强化齐鲁"基因自信"和文化自信，赋予"东齐鲁"百年金字招牌以新时代的独特魅 力，围绕擦亮"东齐鲁"文化品牌持续发力，不断增强"东齐鲁"品牌的厚度、温度和广度。 深耕"厚度"，增强品牌传承贯通性。齐鲁医院不断加强品牌理论研究，挖掘"东齐鲁"蕴含的文化内涵， 追溯其百余年来的精神源泉，一年出一书，十年出一志。历经百年，东齐鲁集儒家文化的仁爱之心、现 代医学的博爱思想和革命传统的红色基因于一体，无论是1937年的华西齐鲁联合抗日成立后方医院，还 是2020年的武汉天河机场的山川相遇，"东齐鲁、西华西"的故事都一脉相连、有据可查。 孕育"温度"，增强品牌聚力实效性。"对于一所公立医院来讲，品牌打造的一项重要职能和目标就是团 结凝聚职工，增强大家对医院大家庭的认可度与忠诚度。"李宁介绍，我们以品牌建设为牵引，制定 《山东大学齐鲁医院品牌形象识别手册》，规范打造齐鲁品牌标准，统一规范院内标识标牌、楼宇命 名、价值理念、行为准则等，甚至一张纸、一支笔、一瓶水都处处体现齐鲁印记，让大家时时处处感受 到齐鲁、潜移默 ...