Core Viewpoint - The 40th Shandong Livestock Expo showcases Longda Food's strategic positioning in the high-end meat sector, particularly through its premium black pork brand "Longda Heitianpeng" based on the Longda Black Pig [1] Group 1: Product Development - Longda Food has developed the Longda Black Pig by selectively breeding various local black pig breeds, resulting in a hybrid that combines desirable traits from both domestic and European pig breeds [2] - The Longda Black Pig is noted for its rich content of unsaturated fatty acids and sulfur-containing amino acids, providing consumers with a healthier meat option [2] Group 2: Farming Practices - Longda Food has established specialized black pig breeding bases in the Jiaodong Peninsula, utilizing a "self-raising + contract farming" model to enhance its breeding network [2] - The company leverages the region's agricultural advantages by incorporating natural fruits like apples and pears into the pigs' diet, improving feed quality and imparting a unique sweetness to the pork [2] Group 3: Quality Control - The "Longda Heitianpeng" brand is built on a comprehensive management system that ensures quality from breeding to consumption, adhering to a "six unification" standard [5] - Longda Food implements rigorous pathogen risk assessments and maintains traceability throughout the supply chain, ensuring product safety and quality stability [5] - The company employs low-temperature aging and precise cutting techniques, along with a cold chain logistics system, to preserve the flavor and nutritional value of the meat [5] Group 4: Future Outlook - Longda Food aims to leverage its full industry chain advantages to advance its high-end meat business, with ongoing investments in the Longda Black Pig breed and the Longda Heitianpeng brand [5] - The company is committed to enhancing its industry chain construction to contribute to the high-quality development of the livestock sector [5]

Core Insights - The company reported a revenue of 10.99 billion yuan and a net profit of 21.62 million yuan for the year 2024, marking a year-on-year growth of 101.41% and achieving profitability after losses in previous periods [1] - The improvement in financial performance is attributed to the recovery in the pig and pork market prices, significant reduction in losses in traditional sectors, and investment gains from the sale of a wholly-owned subsidiary [1] Food Sector - The food segment generated revenue of 1.90 billion yuan, with a gross margin of 11.23%, an increase of 1.11 percentage points year-on-year [2] - The revenue contribution from the food segment rose from 16.69% to 17.31% [2] - The company has established a national production capacity of 330,000 tons, covering various regions and leveraging its experience in food processing, slaughtering, and breeding to enhance supply chain integration and cost control [2] Traditional Sector - The company has optimized its traditional business by reducing the scale of underperforming slaughterhouses and focusing resources on profitable regions [3] - Investments in automation have improved product yield and labor efficiency, enhancing product quality [3] - The company has phased out inefficient and non-compliant breeding farms, investing in standardized breeding facilities to support the launch of premium products like "Longda Black Tianpeng" pork [3] Sales Strategy - The company employs a dual-brand strategy with "Longda Meishi" and "Longda Meat Products," actively participating in industry events to enhance brand visibility [4] - The company has developed a new brand IP "Fafa Long," promoting a friendly brand image and connecting with consumers [4] - The company has received multiple accolades, including "National Key Leading Enterprise in Agricultural Industrialization" and "Top 500 Agricultural Enterprises in China" [4] Customer Development and E-commerce - The company is focused on expanding its customer base and optimizing customer quality, achieving a 7.64% year-on-year increase in online sales revenue, reaching 159 million yuan [5] - The company is enhancing its presence in new retail channels and leveraging short videos and live streaming for product promotion [5] - The future strategy emphasizes a "one body, two wings" approach, focusing on food as the core business while supporting it with breeding and slaughtering operations [5]