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361度(01361):大装及童装业务齐头并进
Ping An Securities· 2025-09-01 05:35
Investment Rating - The report gives a "Buy" rating for 361 Degrees, with a target price of HKD 7.20, indicating a potential upside of 13.2% from the closing price on August 29, 2025 [6][68]. Core Views - 361 Degrees is positioned to benefit from both its adult and children's apparel segments, capitalizing on the growth in sports and outdoor activities, as well as the opportunities presented by domestic brands [6][68]. - The company has shown strong revenue growth, with projected revenues of RMB 113.4 billion, RMB 126.6 billion, and RMB 140.8 billion for 2025-2027, reflecting year-on-year growth rates of 12.5%, 11.7%, and 11.2% respectively [6][68]. Summary by Sections Company Overview - 361 Degrees was established in 2003 and focuses on the research, design, production, and brand management of sports footwear and apparel. It has a strong presence in the domestic market with a total of 5,750 adult apparel stores and 2,548 children's apparel stores in China as of 2024 [10][11]. Adult Apparel Business - The adult apparel segment achieved revenue of RMB 73.8 billion in 2024, with a year-on-year growth of 19.1%. The product mix remains balanced, with footwear accounting for 58.1% and apparel for 41.9% of the segment [6][22]. - The company is enhancing its supply chain efficiency and embracing smart manufacturing, which includes a focus on advanced supply chain systems and 5G smart factories [6][50]. Children's Apparel Business - The children's apparel segment is experiencing rapid expansion, with the number of stores increasing from 1,797 in 2017 to 2,548 in 2024, representing a CAGR of 5.1%. The average store size has also increased, enhancing the shopping experience [54][56]. - The company is leveraging technology to enhance product offerings, introducing innovative footwear and apparel designed for children, which includes collaborations with popular IPs to create appealing designs [62][63]. Financial Projections - The report forecasts that the overall revenue for 361 Degrees will grow significantly, with net profits expected to reach RMB 12.9 billion, RMB 14.7 billion, and RMB 16.6 billion for 2025-2027, reflecting growth rates of 12.5%, 13.4%, and 13.0% respectively [6][68]. - The gross margin is projected to remain stable, with expectations of 41.1%, 41.3%, and 41.5% for the years 2025-2027 [6][68]. Valuation and Comparison - The report employs a relative valuation method, comparing 361 Degrees with other domestic sports brands like Anta, Li Ning, and Xtep. The target P/E ratio for 361 Degrees is set at 10.5 times for 2025 [67][69].