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莆田市啤酒产业绿色高质量发展会议暨百威雪津工厂四十周年活动举行
Xin Hua She· 2025-08-11 07:03
Core Insights - The article highlights the 40th anniversary of Budweiser Snow's factory in Putian, which has been recognized as a "Chinese Beer Manufacturing City" and emphasizes the city's focus on transforming its traditional beer industry through innovation and digitalization [1][2]. Group 1: Company Development - Budweiser Snow has evolved from a local brewery to an international brand, leveraging global resources and advanced management systems to become a leading beer production base [1]. - The company aims to continue its commitment to innovation and local market engagement, integrating global resources to serve Chinese consumers [1]. Group 2: Digital Transformation - Budweiser Snow is actively pursuing digital transformation by implementing a smart management system that covers the entire production process, utilizing technologies such as 5G and artificial intelligence [2]. - The company has been recognized as a "Waste-Free Enterprise" by the Ministry of Industry and Information Technology due to its sustainable development and digitalization efforts [2]. Group 3: Industry Integration - Budweiser Snow's transformation has led to the attraction of over 30 supporting enterprises, creating an industrial cluster along the Mulan River that encompasses various aspects of the beer production supply chain [2]. - The company is exploring a "Beer+" development model, integrating cultural experiences and local agricultural products into its offerings, thereby enhancing local tourism and community engagement [3].