Core Viewpoint - The current food delivery market is characterized by aggressive cash-burning strategies from major companies, reminiscent of past industry battles, raising concerns about sustainability and long-term viability [1][3][19] Group 1: Market Dynamics - The food delivery war has intensified, with JD.com achieving 1 million daily orders in just 40 days by offering zero commission and providing social insurance for delivery personnel [3] - Alibaba has invested 50 billion yuan to compete, while Meituan has allocated 100 billion yuan to support the restaurant ecosystem, which is 2.8 times its projected net profit for 2024 [3] - The competitive landscape has shifted from a dominant player to a triopoly involving JD.com, Alibaba, and Meituan, with Alibaba recently surpassing Meituan in daily order volume [17] Group 2: Historical Context - The current situation mirrors the "group buying war" of a decade ago, where companies like Groupon rapidly gained traction but ultimately faced a collapse due to unsustainable practices [5][11] - The group buying sector saw a rapid influx of competitors, with over 5,000 sites emerging in just six months, leading to a chaotic and unsustainable market environment [7][9] - By 2012, 80% of group buying websites had shut down, with only 176 remaining, highlighting the risks of aggressive cash-burning strategies [13][15] Group 3: Business Strategies - Meituan's success can be attributed to its focus on user retention and service quality rather than merely competing for market share through subsidies [15] - Current giants are criticized for prioritizing short-term gains through subsidies instead of fostering a healthy business ecosystem that benefits merchants and consumers alike [19] - The industry is urged to shift from a cash-burning model to one that emphasizes value creation, such as better support for delivery personnel and lower fees for merchants [19]