Core Viewpoint - The "1 Square Meter Bookshelf" public welfare initiative, launched by Xinhua Bookstore and the Online Merchant Bank Public Welfare Store Alliance, has welcomed a new partner, the Tao Fen Foundation, during the 33rd National Book Trade Expo held on July 25. The initiative aims to promote free reading by allowing small shop owners to dedicate one square meter of their store space for bookshelves and books, currently implemented in 220 small shops [1]. Group 1 - The "1 Square Meter Bookshelf" initiative started in December 2024 and is designed to not interfere with normal business operations [1]. - The project has successfully established itself in 220 small shops, facilitating free access to reading materials for local customers and residents [1]. - The Tao Fen Foundation, which is the only national public welfare foundation in China's news and publishing sector, has joined the initiative, indicating a significant collaboration in promoting literacy and reading [1].