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“公交+文旅” 雪山古城丽江的公交突围之路|一线调研
Di Yi Cai Jing· 2025-11-13 14:36
Core Insights - Lijiang's public transportation system has successfully integrated tourism and public transport, enhancing the travel experience for both tourists and locals [1][3][8] - The city's innovative "public transport + cultural tourism" model has led to significant revenue growth, with tourism-related lines accounting for 75% of total bus revenue in 2023 [1][8] - Lijiang's public transport initiatives have been recognized nationally, with the city being selected as a model for public transport development [1][10] Group 1: Tourism and Public Transport Integration - Lijiang attracts over 80 million tourists annually, with 14% opting for public transport this year [1][8] - The introduction of the 101 route to Yulong Snow Mountain has proven successful, leading to the launch of 11 additional tourism lines [3][8] - The city has developed a one-stop public transport network that connects major tourist attractions, enhancing accessibility [3][8] Group 2: Revenue and Economic Impact - From January to September 2023, tourism lines generated 75% of Lijiang's total bus revenue, with a 15.07% increase compared to the same period in 2024 [8][11] - In the first half of 2025, Lijiang received 41.84 million tourists, generating a total tourism revenue of 52.77 billion yuan, reflecting a year-on-year growth of 5.6% and 9.7% respectively [8][11] Group 3: Infrastructure and Service Development - Lijiang has launched various specialized lines, including medical and school transport services, to meet diverse community needs [6][8] - The city has invested nearly 1 billion yuan annually since 2022 to support public transport operations and vehicle purchases [11] - Lijiang's public transport system has achieved a 93.47% share of new energy vehicles in its fleet, promoting green travel [9][11] Group 4: Future Development and Policy Support - The city is recognized as a model for integrated urban-rural transport, enhancing connectivity and supporting rural revitalization [8][11] - The government is committed to improving public transport services, with plans to optimize routes and enhance user experience [10][11] - National policies emphasize the importance of public transport, aiming to improve operational efficiency and service standards [10][11]
“公交+文旅”,雪山古城丽江的公交突围之路
第一财经· 2025-11-13 11:35
Core Viewpoint - Lijiang is innovating its public transportation system by integrating tourism and public transport, leading to increased revenue and improved service for both tourists and residents [3][11][17]. Group 1: Public Transport and Tourism Integration - Lijiang's public transport system has adapted to the growing tourism market, with 14% of tourists choosing to use public transport from January to September this year [3][11]. - The introduction of the 101 route to Yulong Snow Mountain has been a successful initiative, leading to the establishment of 11 additional tourist lines, creating a comprehensive public transport network [5][6]. - Revenue from tourism lines accounted for 75% of Lijiang's total public transport revenue in 2023, with a 15.07% increase compared to the same period in 2024 [13][14]. Group 2: Service Innovations - Lijiang public transport has launched customized services, including medical and school transport lines, to meet diverse community needs [10][11]. - The "basic + customized" service model has improved operational efficiency and reduced energy consumption by minimizing empty runs [11][12]. - The introduction of hydrogen-powered buses aligns with the city's commitment to green transportation, with 93.47% of operational vehicles being new energy vehicles [14]. Group 3: Government Support and Future Plans - The local government has allocated nearly 10 million yuan annually since 2022 to support public transport development, including vehicle purchases and operational subsidies [17][18]. - Lijiang has been recognized as a model city for public transport development, with plans to enhance service quality and expand coverage [11][18]. - The city aims to create a sustainable public transport system that integrates urban and rural services, contributing to the overall economic vitality of the region [13][18].