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92%毛利拖鞋出海背后:1688想成为所有生意人的“AI搭子”
Hua Xia Shi Bao· 2025-08-01 12:24
Core Insights - The article discusses the challenges faced by small and medium-sized businesses (SMBs) in the B2B e-commerce sector, particularly in the context of market oversupply and the need for certainty in business operations. The introduction of AI models is seen as a potential solution to these challenges [1] Group 1: AI Integration in Business - Alibaba's 1688 platform has launched the 1688 AI version App aimed at simplifying business operations for SMBs, focusing on the entire business process from opportunity discovery to product design [3] - The new app features core capabilities such as AI product selection, AI search, and AI design, with plans to integrate additional functionalities by August [3] - The platform aims to become a fundamental resource for SMBs, likening its role to essential utilities like water and electricity [1] Group 2: Success Stories and Business Impact - A case study from Liu Shiqi, a buyer on the 1688 platform, illustrates the effectiveness of AI in product design, enabling his company to produce over a hundred new shoe designs in a day, achieving a gross margin of nearly 92% [2] - Liu's company has fully automated its product selection process using AI, significantly improving operational efficiency with an average productivity level exceeding 5 million yuan [2] Group 3: Lowering Barriers to AI Adoption - 1688 has introduced digital assistants to help less capable businesses leverage AI, significantly lowering the barriers to entry for small enterprises [4] - The latest version of the digital assistant can support businesses through the entire process from diagnosis to execution, making AI accessible even to those unfamiliar with the technology [4] Group 4: Competitive Landscape and User Retention - The platform faces competition from other AI models that are expanding into the B2B market, with many SMBs already experimenting with alternatives [6] - 1688's extensive e-commerce data is viewed as a competitive advantage, providing unique insights and capabilities that other AI models may lack [6] - The company is focused on user growth and experience enhancement rather than immediate commercialization, aiming for long-term supply chain improvements [7]