Core Viewpoint - Jingxiaobox, a leading hard discount retail brand in Xi'an, focuses on product strength, extreme cost-effectiveness, community engagement, and operational optimization to establish its market presence, providing a reference for regional retail brands [2][4]. Group 1: Company Overview - Jingxiaobox has over 130 stores in Xi'an, with store sizes typically ranging from 600 to 800 square meters and an overall SKU count of approximately 1,000 to 1,200, covering essential household categories such as grains, fresh produce, beverages, and snacks [2][4]. - The brand originated from "Adir Life Supermarket," which opened its first store in 2015, adopting a simplified product display method and pricing around 70% of other supermarkets, inspired by Germany's ALDI [2][4]. Group 2: Operational Strategy - Jingxiaobox implements a cost-control strategy similar to ALDI's "penny-pinching supermarket" model, focusing on minimizing operational costs through simplified store layouts and direct product displays [6][10]. - The stores primarily cater to daily household needs, with a focus on essential products, and some locations offer basic fresh produce in a simplified display format [6][8]. Group 3: Pricing and Product Strategy - The pricing strategy emphasizes extreme cost-effectiveness, with competitive prices on fresh produce and other essential items, such as pumpkin at 1.99 yuan per jin and bottled water at 3.8 yuan for 500ml [11][13]. - Jingxiaobox aims to enhance its self-owned product capabilities, with a focus on product differentiation and competitive pricing, similar to ALDI's approach [15][20]. Group 4: Market Positioning and Challenges - The brand's strategy is to maximize customer satisfaction by ensuring that every customer leaves with a purchase, focusing on essential household needs [23][24]. - Despite its strengths, Jingxiaobox faces challenges in standardizing operational details across stores, which may affect brand perception [24][25]. - The company needs to enhance its brand building and online presence to support its growth in the competitive hard discount market [25][26].