Group 1 - The 2025 Ora Good Cat and 2025 Ora Good Cat GT Mulan Edition were officially launched on June 27, with price ranges set between 83,800 to 103,800 yuan for the Good Cat and 96,800 to 106,800 yuan for the GT Mulan Edition, along with various promotional offers for customers [1][3] - The brand manager emphasized the importance of pure electric small cars in achieving lower carbon emissions and supporting the national "dual carbon" strategy, positioning them as a necessary choice in the current energy transformation [3][10] - The 2025 Ora Good Cat aims to redefine the value benchmark for premium A0-class electric sedans, featuring a new sporty front face and distinctive design elements such as LED headlights and unique wheel designs [5][9] Group 2 - The smart cockpit of both the 2025 Ora Good Cat and GT Mulan Edition includes a new two-spoke steering wheel and an upgraded Coffee OS 3 system, featuring a combination of a 10.25-inch instrument panel and a 14.6-inch floating central control screen [7][9] - The new models are equipped with an efficient electric drive system, with a CLTC range of 430 km for most variants, and a commitment to safety standards that will be implemented in 2026 [9][10] - Since its launch in 2020, the Ora Good Cat has entered over 50 countries and regions globally, achieving over 280,000 users, and has been recognized as the quality champion in the compact electric vehicle segment by J.D. Power [9][10]

Core Viewpoint - Great Wall Motors' Ora brand has launched the 2025 Ora Good Cat and 2025 Ora Good Cat GT Mulan Edition, aiming to enhance market share through competitive pricing and product upgrades [2][3]. Pricing Strategy - The starting price of the new Good Cat has been reduced by nearly 30,000 yuan, with overall pricing now below 100,000 yuan [3]. - The suggested retail price for the 2025 Ora Good Cat ranges from 83,800 to 103,800 yuan, while the GT Mulan Edition is priced between 96,800 and 106,800 yuan [2]. Sales Performance - Ora has experienced a significant decline in sales, with 2024 sales dropping to 63,300 units, a year-on-year decrease of 41.69% [3]. - In May 2025, sales fell to 1,961 units, down 67.34% year-on-year, with cumulative sales from January to May at 11,000 units, a decline of 58.69% [3]. Management Changes - Great Wall Motors appointed Lv Wenbin as the new general manager of the Ora brand to oversee strategic planning, product layout, marketing, and user operations [3][4]. Product Development - Ora has not launched new products for over two years but plans to introduce two significant new models for the global market in the second half of 2023, with a development cost of 1 billion yuan [4]. Product Upgrades - The new Good Cat models feature upgrades in intelligence and power systems, including the latest Coffee OS 3 and enhanced parking assistance systems [5]. - The new models have a CLTC range of 430 km, except for the 401 km classic version [5]. Strategic Positioning - Ora will continue to focus on pure electric vehicles, aligning with national carbon reduction strategies and avoiding hybrid models [5]. Marketing Strategy - The marketing approach has shifted from a sole focus on female consumers to include urban white-collar workers, artistic youth, and families, aiming for broader market appeal [6]. - There are indications that Ora may re-establish independent sales channels after integrating with other Great Wall brands [6]. Historical Context - In early 2022, Ora discontinued the popular Black Cat and White Cat models due to profitability issues, despite their combined sales exceeding 173,000 units [6].

Core Viewpoint - The launch of the 2025 Ora Good Cat and 2025 Ora Good Cat GT Mulan Edition represents a significant step in redefining the value standards of premium A0-class electric sedans, emphasizing innovative design, competitive pricing, and enhanced product capabilities [1][3][20]. Pricing and Promotions - The suggested retail price for the 2025 Ora Good Cat ranges from 83,800 to 103,800 yuan, with a limited-time trade-in price as low as 79,800 to 99,800 yuan; the 2025 Ora Good Cat GT Mulan Edition is priced between 96,800 and 106,800 yuan, with a trade-in price of 92,800 to 102,800 yuan [3]. - To reward customers, Ora has prepared a series of promotional gifts, including trade-in gifts, parking gifts, and other special offers [3]. Product Features and Innovations - The 2025 Ora Good Cat features a refreshed design with new color options and an upgraded interior inspired by classic Chinese art, enhancing both aesthetics and user experience [7][9]. - The new models are equipped with advanced smart cockpit technology, including a dual-spoke steering wheel, a 10.25-inch instrument panel, and a 14.6-inch floating central control screen, supporting over 40 applications and seamless connectivity with major smartphone brands [9]. - Enhanced parking assistance systems with 80 times increased computing power and 19 sensing hardware components allow for efficient parking in over 100 scenarios [13]. Sustainability and Market Trends - The launch aligns with China's "dual carbon" strategy, promoting lower carbon emissions through the adoption of electric vehicles, particularly in urban settings where charging infrastructure is rapidly developing [4][6]. - The company plans to introduce two additional global market products in the second half of the year, developed over three years with an investment of 1 billion yuan, focusing on aesthetics, technology, and comfort [6]. User Engagement and Brand Loyalty - The brand emphasizes a strong connection with users, as demonstrated by a creative photography campaign that encourages customers to share their experiences with the vehicles [3][18]. - Since its launch in 2020, the Ora Good Cat has successfully entered over 50 countries, accumulating more than 280,000 global users and winning accolades for quality, including the J.D. Power 2025 award for compact electric vehicle quality [18].