Workflow
白猫
icon
Search documents
欧拉谷底求生:吕文斌临危受命 新款好猫价格下探至10万元以下
Jing Ji Guan Cha Wang· 2025-06-29 03:53
Core Viewpoint - Great Wall Motors' Ora brand has launched the 2025 Ora Good Cat and 2025 Ora Good Cat GT Mulan Edition, aiming to enhance market share through competitive pricing and product upgrades [2][3]. Pricing Strategy - The starting price of the new Good Cat has been reduced by nearly 30,000 yuan, with overall pricing now below 100,000 yuan [3]. - The suggested retail price for the 2025 Ora Good Cat ranges from 83,800 to 103,800 yuan, while the GT Mulan Edition is priced between 96,800 and 106,800 yuan [2]. Sales Performance - Ora has experienced a significant decline in sales, with 2024 sales dropping to 63,300 units, a year-on-year decrease of 41.69% [3]. - In May 2025, sales fell to 1,961 units, down 67.34% year-on-year, with cumulative sales from January to May at 11,000 units, a decline of 58.69% [3]. Management Changes - Great Wall Motors appointed Lv Wenbin as the new general manager of the Ora brand to oversee strategic planning, product layout, marketing, and user operations [3][4]. Product Development - Ora has not launched new products for over two years but plans to introduce two significant new models for the global market in the second half of 2023, with a development cost of 1 billion yuan [4]. Product Upgrades - The new Good Cat models feature upgrades in intelligence and power systems, including the latest Coffee OS 3 and enhanced parking assistance systems [5]. - The new models have a CLTC range of 430 km, except for the 401 km classic version [5]. Strategic Positioning - Ora will continue to focus on pure electric vehicles, aligning with national carbon reduction strategies and avoiding hybrid models [5]. Marketing Strategy - The marketing approach has shifted from a sole focus on female consumers to include urban white-collar workers, artistic youth, and families, aiming for broader market appeal [6]. - There are indications that Ora may re-establish independent sales channels after integrating with other Great Wall brands [6]. Historical Context - In early 2022, Ora discontinued the popular Black Cat and White Cat models due to profitability issues, despite their combined sales exceeding 173,000 units [6].
从莫奈到梵高,巴黎奥赛博物馆多幅镇馆之宝来到上海
Di Yi Cai Jing· 2025-06-20 09:48
描摹万物最卓越的样貌、刻画思想的最高境界——这两条原则曾长期被视为美术的终极追求,也是美术教学的根 基所在。到了19世纪,意大利艺术长期以来的主导地位受到挑战,艺术家不再相信"只有一种普遍的美",他们开 始打破规范束缚,追求不同的风格…… 1857年,米勒的《拾穗者》在官方沙龙展展出;1863年,首次落选者沙龙展举办,马奈的《草地上的午餐》引发 了媒体之间的论战。入选和落选官方展览的艺术家,组成了19世纪中叶法国艺术两股重要力量,关于艺术衡量标 准的论战,也将揭开现代艺术变革的序幕。 本次展览带来了奥赛博物馆多件镇馆之宝,包括梵高的《阿尔勒的卧室》和《自画像》、米勒的《拾穗者》、高 更的《塔希提的女人》、莫奈的《夏末的干草垛》等。 奥赛展来了。6月19日至10月12日在浦东美术馆举行的"缔造现代:来自巴黎奥赛博物馆的艺术瑰宝"是奥赛博物馆 有史以来在华规模最大的展览。 本次展览带来了奥赛博物馆多件镇馆之宝,包括梵高的《阿尔勒的卧室》和《自画像》、米勒的《拾穗者》、高 更的《塔希提的女人》、莫奈的《夏末的干草垛》、马奈的《埃米尔·左拉》、德加的《佩列蒂埃街歌剧院的舞蹈 教室》、雷诺阿的《钢琴前的女孩》、塞尚的《 ...