Core Viewpoint - The article discusses the evolution of small cars from traditional fuel vehicles to electric vehicles, highlighting the cultural significance and market potential of new electric models that aim to capture the essence of classic small cars while addressing modern consumer needs [5][10][22]. Group 1: Market Trends and Consumer Behavior - Small cars have inherent attributes of being approachable, stylish, and social, which are now being transferred to electric vehicle owners [5][6]. - The nostalgia and emotional connection associated with classic small cars like the Volkswagen Beetle and BMW MINI are crucial for their enduring popularity [8][23]. - The demand for small electric cars is rising, with new models expected to reshape the market starting in 2025 [10][29]. Group 2: New Electric Models - Smart is set to launch the smart 2, a two-door electric model designed by Mercedes-Benz, which aims to revive the brand's classic spirit [12][17]. - Volkswagen is introducing the ID.Polo, a production version of the ID.2all concept, which leverages the Polo name for emotional branding and aims to be a competitive electric vehicle [19][21]. - The ID.Polo is positioned as an affordable electric vehicle with a target price of around €25,000, featuring a range of up to 450 kilometers [27][29]. Group 3: Competitive Landscape - Chinese brands are emerging with new electric small cars that emphasize quality and sophistication, aiming to capture urban consumers [30][33]. - NIO's firefly model has gained attention in Europe, showcasing advanced features and competitive pricing, with a starting price of €29,900 [33][34]. - Chery is reviving the QQ brand as an independent electric vehicle line, targeting the same market segment as competitors like Geely's Star Wish [36][38]. Group 4: Technological Advancements - The decline in battery costs and advancements in electric vehicle technology are enabling the production of competitive small electric cars [41][43]. - Battery costs have significantly decreased, with lithium iron phosphate battery costs dropping from 0.6 yuan/Wh to around 0.33 yuan/Wh, enhancing the viability of electric small cars [43][44]. - Improved energy density and efficiency in electric vehicles are allowing for better performance and longer ranges, making them more appealing to consumers [44].

Core Viewpoint - Great Wall Motors' Ora brand has launched the 2025 Ora Good Cat and 2025 Ora Good Cat GT Mulan Edition, aiming to enhance market share through competitive pricing and product upgrades [2][3]. Pricing Strategy - The starting price of the new Good Cat has been reduced by nearly 30,000 yuan, with overall pricing now below 100,000 yuan [3]. - The suggested retail price for the 2025 Ora Good Cat ranges from 83,800 to 103,800 yuan, while the GT Mulan Edition is priced between 96,800 and 106,800 yuan [2]. Sales Performance - Ora has experienced a significant decline in sales, with 2024 sales dropping to 63,300 units, a year-on-year decrease of 41.69% [3]. - In May 2025, sales fell to 1,961 units, down 67.34% year-on-year, with cumulative sales from January to May at 11,000 units, a decline of 58.69% [3]. Management Changes - Great Wall Motors appointed Lv Wenbin as the new general manager of the Ora brand to oversee strategic planning, product layout, marketing, and user operations [3][4]. Product Development - Ora has not launched new products for over two years but plans to introduce two significant new models for the global market in the second half of 2023, with a development cost of 1 billion yuan [4]. Product Upgrades - The new Good Cat models feature upgrades in intelligence and power systems, including the latest Coffee OS 3 and enhanced parking assistance systems [5]. - The new models have a CLTC range of 430 km, except for the 401 km classic version [5]. Strategic Positioning - Ora will continue to focus on pure electric vehicles, aligning with national carbon reduction strategies and avoiding hybrid models [5]. Marketing Strategy - The marketing approach has shifted from a sole focus on female consumers to include urban white-collar workers, artistic youth, and families, aiming for broader market appeal [6]. - There are indications that Ora may re-establish independent sales channels after integrating with other Great Wall brands [6]. Historical Context - In early 2022, Ora discontinued the popular Black Cat and White Cat models due to profitability issues, despite their combined sales exceeding 173,000 units [6].