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长城欧拉是否考虑复活黑猫、白猫?
汽车商业评论· 2025-10-08 23:08
作者 / 魏 微 编辑 / 黄大路 设计 / 土 豆 在北京很多地标商圈,比如老牌的世贸天阶、新晋网红非标商业体the box,相信不少人"偶遇"过MINI车主后备厢集市。 在车友会的组织下,车主将他们的"乡下人"(MINI COUNTRYMAN)、COOPER停放开来,打开后备厢,组成一个充满松弛与欢乐的小型跳蚤市场。 小车,天然就具有亲民、时尚和社交属性。曾经独属于油车车主的这份松弛和快乐,也正在向电车车主传递。 在上海,"smart车友会"会组织"城市漫游"活动,开着smart精灵 #1去外滩拍照 、去武康路喝咖啡;北京的"京蔚荧"车友会,也将firefly萤火虫的后备厢集 市,开到了通州七棵树,这里是北京最chill的街区之一。 但从2025年开始,一批真正具备"重塑市场格局"精品纯电小车,已正式驶入赛道,准备创造新的传奇。 smart #2 、ID.Polo,还有ID.Buzz 2025年9月,慕尼黑车展上,smart宣布推出纯电两门两座车型smart #2 。这意味着,最具smart精神的经典车型smart for 2即将"带电"重生。 燃油车时代,尽管小车在整体市场中的份额相对有限,但还是云集了 ...
欧拉谷底求生:吕文斌临危受命 新款好猫价格下探至10万元以下
Jing Ji Guan Cha Wang· 2025-06-29 03:53
Core Viewpoint - Great Wall Motors' Ora brand has launched the 2025 Ora Good Cat and 2025 Ora Good Cat GT Mulan Edition, aiming to enhance market share through competitive pricing and product upgrades [2][3]. Pricing Strategy - The starting price of the new Good Cat has been reduced by nearly 30,000 yuan, with overall pricing now below 100,000 yuan [3]. - The suggested retail price for the 2025 Ora Good Cat ranges from 83,800 to 103,800 yuan, while the GT Mulan Edition is priced between 96,800 and 106,800 yuan [2]. Sales Performance - Ora has experienced a significant decline in sales, with 2024 sales dropping to 63,300 units, a year-on-year decrease of 41.69% [3]. - In May 2025, sales fell to 1,961 units, down 67.34% year-on-year, with cumulative sales from January to May at 11,000 units, a decline of 58.69% [3]. Management Changes - Great Wall Motors appointed Lv Wenbin as the new general manager of the Ora brand to oversee strategic planning, product layout, marketing, and user operations [3][4]. Product Development - Ora has not launched new products for over two years but plans to introduce two significant new models for the global market in the second half of 2023, with a development cost of 1 billion yuan [4]. Product Upgrades - The new Good Cat models feature upgrades in intelligence and power systems, including the latest Coffee OS 3 and enhanced parking assistance systems [5]. - The new models have a CLTC range of 430 km, except for the 401 km classic version [5]. Strategic Positioning - Ora will continue to focus on pure electric vehicles, aligning with national carbon reduction strategies and avoiding hybrid models [5]. Marketing Strategy - The marketing approach has shifted from a sole focus on female consumers to include urban white-collar workers, artistic youth, and families, aiming for broader market appeal [6]. - There are indications that Ora may re-establish independent sales channels after integrating with other Great Wall brands [6]. Historical Context - In early 2022, Ora discontinued the popular Black Cat and White Cat models due to profitability issues, despite their combined sales exceeding 173,000 units [6].