Core Viewpoint - The 12th Gujinggongjiu Autumn Brewing Ceremony emphasizes the brand's commitment to traditional brewing techniques while creating a cultural consumption scene that strengthens emotional connections with consumers [2][4]. Cultural Foundation - Gujinggongjiu adheres to seasonal brewing methods, with September marking the optimal brewing period due to the fermentation of the mash [5]. - The Autumn Brewing Ceremony is rooted in deep cultural heritage, featuring traditional rituals such as honoring the wine god Cao Cao and expressing gratitude to employees' parents [5][7]. Breakthroughs - This year's ceremony upgraded from three locations to four, including Gujinggongjiu, Huangheloujiu, Mingguangjiuye, and Jiuyunjiuye, enhancing brand presence and standardizing craftsmanship [8][9]. - The event is integrated with the World Manufacturing Conference, expanding its influence and reinforcing Gujinggongjiu's cultural significance as a representative of high-quality Chinese manufacturing [9]. Emotional Connection - The Autumn Brewing Ceremony transforms a traditional brewing event into an engaging cultural consumption experience, fostering deep emotional ties between consumers and the brand [10]. - New products, such as the 2025 commemorative wine, were launched during the ceremony, enhancing the consumer experience and extending emotional connections through collectible items [10][12]. Daily Engagement - Gujinggongjiu recognizes the need for ongoing emotional connections beyond annual events, launching the "Gujing Light Care Society" to create a new consumption ecosystem focused on health and lifestyle [10][12]. - The introduction of lighter products like "Light Gu 20" caters to evolving consumer preferences, particularly among younger demographics, redefining the role of traditional liquor in modern consumption [12].