沿巷而行，"文运之路"灯组依次点亮，一步一景、一灯一故事，将文脉底蕴与新春喜庆紧密相连。"金 榜题名"灯组前，鎏金灯光熠熠生辉，金色鳌鱼昂首挺立，复刻着古城的鼎甲荣光；"鱼跃龙门"灯组 旁，碧波般的灯光轻轻晃动，锦鲤摆尾、海浪翻涌，龙门巍峨矗立；慈湖岸边的"踏浪琼林"灯组与湖光 山色交相辉映，搭配马年专属"骢马"意象，随水波轻轻晃动，如梦似幻，成为游人打卡留念的热门点 位。 "我们以灯为桥、以集为媒，让千年文脉走出古籍、融入生活，在传递新春福气的同时，把文气转化为 人气、商气。"慈城古县城旅游发展有限公司副总经理杨林波介绍，灯会推出的60余款首发文创产品， 一经亮相便受到追捧，有效带动文旅消费升温。 2026宁波慈城马年新春灯会以"文星耀慈城·福运喜迎春"为主题，深挖古城耕读文化、慈孝文化内核， 以骢马河—古城墙为核心载体，构建"一区一线一极点"游览体系。同时，景区深度联动"去慈城赶集"文 旅IP，打造"白天赶市集、夜晚赏花灯"的全天候游玩模式，既让千年文脉在璀璨光影与人间烟火中双 向"活"起来，更以文旅融合为抓手，激活新春消费市场，实现文化传播与经济发展双向赋能。（经济日 报记者 郁进东 郭存举） 新春的脚 ...

Core Insights - The article highlights the vibrant atmosphere of Cicheng Ancient County Town in Ningbo, Zhejiang Province, which has become a popular destination for cultural tourism during the Spring Festival [1][2] - The integration of traditional culture and modern tourism is emphasized, showcasing how cultural elements are being transformed into consumer experiences [2] Group 1: Cultural and Tourism Development - Cicheng Ancient County Town is bustling with visitors, featuring over 200 market stalls offering local delicacies and cultural products, creating a lively festive atmosphere [1] - The night scene transforms with artistic light displays that blend historical elements with modern aesthetics, enhancing the cultural experience for visitors [1][2] Group 2: Economic Impact and Consumer Engagement - The introduction of over 60 new cultural products during the lantern festival has significantly boosted cultural tourism consumption [2] - The 2026 Ningbo Cicheng Spring Lantern Festival aims to deepen the connection between cultural heritage and tourism, promoting a full-day experience of market visits and night-time light displays to stimulate economic growth [2]