沿巷而行，"文运之路"灯组依次点亮，一步一景、一灯一故事，将文脉底蕴与新春喜庆紧密相连。"金 榜题名"灯组前，鎏金灯光熠熠生辉，金色鳌鱼昂首挺立，复刻着古城的鼎甲荣光；"鱼跃龙门"灯组 旁，碧波般的灯光轻轻晃动，锦鲤摆尾、海浪翻涌，龙门巍峨矗立；慈湖岸边的"踏浪琼林"灯组与湖光 山色交相辉映，搭配马年专属"骢马"意象，随水波轻轻晃动，如梦似幻，成为游人打卡留念的热门点 位。 "我们以灯为桥、以集为媒，让千年文脉走出古籍、融入生活，在传递新春福气的同时，把文气转化为 人气、商气。"慈城古县城旅游发展有限公司副总经理杨林波介绍，灯会推出的60余款首发文创产品， 一经亮相便受到追捧，有效带动文旅消费升温。 2026宁波慈城马年新春灯会以"文星耀慈城·福运喜迎春"为主题，深挖古城耕读文化、慈孝文化内核， 以骢马河—古城墙为核心载体，构建"一区一线一极点"游览体系。同时，景区深度联动"去慈城赶集"文 旅IP，打造"白天赶市集、夜晚赏花灯"的全天候游玩模式，既让千年文脉在璀璨光影与人间烟火中双 向"活"起来，更以文旅融合为抓手，激活新春消费市场，实现文化传播与经济发展双向赋能。（经济日 报记者 郁进东 郭存举） 新春的脚 ...

Core Insights - The article highlights the vibrant atmosphere of Cicheng Ancient County Town in Ningbo, Zhejiang Province, which has become a popular destination for cultural tourism during the Spring Festival [1][2] - The integration of traditional culture and modern tourism is emphasized, showcasing how cultural elements are being transformed into consumer experiences [2] Group 1: Cultural and Tourism Development - Cicheng Ancient County Town is bustling with visitors, featuring over 200 market stalls offering local delicacies and cultural products, creating a lively festive atmosphere [1] - The night scene transforms with artistic light displays that blend historical elements with modern aesthetics, enhancing the cultural experience for visitors [1][2] Group 2: Economic Impact and Consumer Engagement - The introduction of over 60 new cultural products during the lantern festival has significantly boosted cultural tourism consumption [2] - The 2026 Ningbo Cicheng Spring Lantern Festival aims to deepen the connection between cultural heritage and tourism, promoting a full-day experience of market visits and night-time light displays to stimulate economic growth [2]

Core Insights - The Ningbo Agricultural Expo highlights the growing importance of local specialties as a solid vehicle for rural revitalization and farmer prosperity, with a total transaction amount of 8.7 million yuan and online sales reaching 5.3 million yuan on the first day [1] - The agricultural, forestry, animal husbandry, and fishery sectors in Ningbo achieved a total output value of 47.86 billion yuan in the first three quarters of 2025, cultivating 16 billion-level industrial chains and 2 hundred-billion-level industrial chains [1] Group 1 - Local specialties are becoming a key driver for rural revitalization and farmer prosperity in Ningbo, as evidenced by significant transaction figures at the Agricultural Expo [1] - The expo showcased a variety of local products, indicating a robust and growing industrial chain that supports the "Ningbo products" brand [1] - There is a challenge for high-quality local products to expand their brand recognition beyond regional markets to become nationally recognized brands [2] Group 2 - The "Taste of China" initiative at the expo aims to elevate Ningbo's local products to national recognition through a systematic empowerment framework, focusing on quality and storytelling [4] - The integration of technology and industry is crucial for the success of Ningbo's local specialties, with advancements in agricultural technology and digital farming enhancing production efficiency [7] - The essence of local specialty prosperity lies in retaining more value within rural areas, transitioning from raw material output to brand output, and establishing high-value recognition through cultural IP [9] Group 3 - The potential inclusion of Ningbo's quality products in the "Taste of China" initiative could lead to a new model of cultural empowerment for the industry, promoting brand standardization and marketization [12] - The initiative aims to document not just food but also the cultural and technological narratives behind Ningbo's agricultural products, creating a sustainable path for shared prosperity [12]

Core Insights - The rapid growth of rural museums, referred to as "village museums," has become a popular choice in the cultural tourism sector, showcasing local heritage and traditions [1] Group 1: Development of Rural Museums - Zhejiang Province has completed the construction of 1,000 rural museums, achieving full coverage at the city and county levels, which has stimulated industrial development and preserved local nostalgia [1] - The Cicheng Rice Cake Museum in Ningbo highlights a 2,000-year history of rice cake production, allowing visitors to observe the entire production process [1][3] Group 2: Cultural Significance and Economic Impact - The Cicheng rice cake was historically a strategic food source, linked to the local examination culture, where candidates would carry rice cakes to the capital for exams [3] - Various types of rice cakes, such as pumpkin and purple sweet potato rice cakes, are now exported to Europe, North America, and Southeast Asia [4] Group 3: Local Artifacts and Tourism - The Jiangnan Waterway Boat Museum in Jiaxing features ancient boat models, showcasing the rich maritime culture of the region [6] - Jiaxing is enhancing the protection and exploration of historical relics along the canal, creating themed tourism routes to revive the prosperity of ancient towns [8] Group 4: Employment and Consumer Engagement - In Shandong, rural museums are driving employment and cultural tourism consumption, with the Jinan Gourd Museum displaying various gourd crafts that attract visitors [8][12] - The Oyster Museum in Weihai highlights the region's unique oyster culture and engages visitors in hands-on experiences related to oyster harvesting [12][14] Group 5: Preservation of Cultural Heritage - In Jilin, 150 rural museums have brought culture closer to farmers, serving as tangible records of history [14] - The Manchu Folk Museum in Jilin City showcases fishing and hunting techniques dating back to the Neolithic era, preserving the cultural heritage of the region [16] - The Guandong Agricultural Museum in Jilin County features over 25,000 items, documenting the agricultural history of the region and its farming wisdom [19]