在2025宁波农博会现场，香气与热气交织。象山红美人的清甜、余姚榨菜的咸鲜、奉化水蜜桃的蜜香、慈城年糕的糯软……这些地道"甬味"不仅挑动着市民 的味蕾，更承载着一个清晰的信号：土特产，正在成为宁波乡村振兴与农民共富最扎实的载体。 据农博会首日数据，现场交易额达870万元，直播带货等网络交易额530万元，达成意向签约金额超9000万元。数字背后，是一条条日益壮大的产业链。2025 年前三季度，宁波农林牧渔业总产值达478.6亿元，培育出十亿级产业链16条，百亿级产业链2条，44个省级名品与68个区域公用品牌，共同支撑起"甬品"矩 阵。 然而，热闹的展会之下，一个深刻的发展议题也逐渐浮现：如何让优质产品跨越地域，成长为具有广泛影响力的全国性品牌。一位从事水产加工的企业主表 示："我们的黄鱼鲞、醉蟹在品质上很有信心，但在更广阔的市场中，消费者往往更熟悉'海鲜'这一大类，对具体品牌的认知还需要进一步深化。"这一感受 也折射出宁波许多优质土特产的共同特点——它们既因浓郁的地域特色与深厚工艺而独具魅力，也在走向全国市场的过程中，面临着品牌影响力提升与渠道 拓展的现实课题。 如何跨越从"地方名品"到"国民好物"的关键一跃？ ...

Core Insights - The rapid growth of rural museums, referred to as "village museums," has become a popular choice in the cultural tourism sector, showcasing local heritage and traditions [1] Group 1: Development of Rural Museums - Zhejiang Province has completed the construction of 1,000 rural museums, achieving full coverage at the city and county levels, which has stimulated industrial development and preserved local nostalgia [1] - The Cicheng Rice Cake Museum in Ningbo highlights a 2,000-year history of rice cake production, allowing visitors to observe the entire production process [1][3] Group 2: Cultural Significance and Economic Impact - The Cicheng rice cake was historically a strategic food source, linked to the local examination culture, where candidates would carry rice cakes to the capital for exams [3] - Various types of rice cakes, such as pumpkin and purple sweet potato rice cakes, are now exported to Europe, North America, and Southeast Asia [4] Group 3: Local Artifacts and Tourism - The Jiangnan Waterway Boat Museum in Jiaxing features ancient boat models, showcasing the rich maritime culture of the region [6] - Jiaxing is enhancing the protection and exploration of historical relics along the canal, creating themed tourism routes to revive the prosperity of ancient towns [8] Group 4: Employment and Consumer Engagement - In Shandong, rural museums are driving employment and cultural tourism consumption, with the Jinan Gourd Museum displaying various gourd crafts that attract visitors [8][12] - The Oyster Museum in Weihai highlights the region's unique oyster culture and engages visitors in hands-on experiences related to oyster harvesting [12][14] Group 5: Preservation of Cultural Heritage - In Jilin, 150 rural museums have brought culture closer to farmers, serving as tangible records of history [14] - The Manchu Folk Museum in Jilin City showcases fishing and hunting techniques dating back to the Neolithic era, preserving the cultural heritage of the region [16] - The Guandong Agricultural Museum in Jilin County features over 25,000 items, documenting the agricultural history of the region and its farming wisdom [19]