Core Insights - Meituan released the 2026 Bathing Guide featuring 174 selected bathing centers across 28 cities, with Shenyang, Beijing, and Shanghai leading in the number of listed businesses [1] - The guide introduces a new diamond classification system for bathing centers, categorizing them into one-diamond (118 centers), two-diamond (48 centers), and three-diamond (8 centers) [1] - The national bathing industry trend report indicates a shift towards integrated leisure spaces, with younger consumers increasingly using bathing centers for social gatherings and overnight stays [1] Industry Trends - Since 2025, the national bathing service transaction order volume has increased by over 30% year-on-year, with cross-regional consumption accounting for over 30% of total orders [2] - The search volume for keywords like "girlfriend gatherings" and "company team building" has surged by 230% [2] - Bathing centers equipped with facilities such as esports areas, karaoke rooms, and escape rooms have seen significant order volume growth [2] Consumer Demographics - Users aged 18-35 now represent 58% of the customer base in the bathing industry [2] - There is a steady growth in family users seeking child-friendly experiences, prompting bathing centers to adopt a "family-friendly" transformation [2] - Seasonal and holiday updates to children's play areas and local cuisine offerings have become popular among family users [2]

Core Insights - Meituan released the 2026 bathing guide in Shenyang, highlighting 174 unique bathing centers across 28 cities, with Shenyang, Beijing, and Shanghai having the highest number of listed businesses [1] - The guide utilizes consumer evaluation data and AI models to create a pioneering diamond classification system for the bathing industry, featuring 118 one-diamond centers, 48 two-diamond centers, and 8 three-diamond centers [1] - The bathing service sector is experiencing significant growth, with Meituan reporting over 30% year-on-year increase in transaction orders since 2025, and cross-regional consumption accounting for over 30% of total orders, with holiday-related user growth doubling [1]