年轻人扎堆涌入汤泉 汤泉已经与以往单纯的搓澡泡汤大不相同了，现在的汤泉，不仅卫生条件和环境大大提升，而且装修风 格多样，不再单调无聊，从静谧侘寂到赛博未来，不同的风格吸引着年轻人前去打卡拍照。 更重要的是，它引入各种吸引年轻人前去的玩法，如备受瞩目的"榴莲畅吃"季、限定"龙虾盛宴"，或是 配备高端设备的独立电竞房与各类主题助浴套房，甚至还有汤泉与剧本杀店合作，不断刷新着人们 对"泡汤"的传统认知。 价位覆盖范围也比较广，从100元到上千元的价位档都有，比如汤悦温泉汗蒸馆的收费标准是20小时129 元，再加上39元的过夜费，而曲水兰亭的收费标准则是24小时1538元。 文 | Tech星球 张宁洢 在"悦己消费"盛行的当下，在咖啡厅和图书馆之外，年轻人好像又找到了一个适合自己的缓冲地带—— 汤泉。 这里提供的远远不止"洗浴"这一项服务，它更像是一个包容的"第三空间"，不需要费力社交、不需要耗 费体力和精力，却能获得身处人群的安全感。年轻人在这里复习备考、远程办公、独自放空，或者跟朋 友躺着漫无边际地聊天。 汤泉极大地满足了年轻人轻松社交的需求，门店销量也在增长。据美团2026洗浴指南报道，2025年1-9 月全 ...

在气温持续走低的冬日里，"暖经济"成为一股消费热潮。去东北玩想穿得暖和，可以选择在当地租赁羽 绒服；想吃热乎乎的火锅，可以逛逛"涮肉美食节"；朋友聚会要温暖也要欢乐，泡温泉、做汗蒸成了不 少年轻人的心头好……冬季消费形式推陈出新，激发出别样活力。 穿得暖和，租得实惠 "本来还在纠结，买件什么样的羽绒服去东北合适。没想到，在网上发现有租羽绒服这种新服务，真是 太方便了。"元旦假期期间，张嘉和她的家人从广东省广州市来到黑龙江省哈尔滨市旅游，体验冰雪乐 趣。出发前，张嘉查了很多攻略，"在东北要穿多厚的衣服"是她最关心的问题之一。 "广东和东北温差太大了，特别怕孩子冻着。但一家四口人，要是把厚毛衣、长款羽绒服、羽绒裤、棉 鞋等都买全了，加起来最少也得大几千元，这些平时在广东穿不上，实在不划算。"张嘉觉得有些犹 豫，就在社交媒体上发帖咨询网友建议。很快有人留言告诉她，在哈尔滨有很多可以租赁羽绒服的店， 十分方便，能完美满足张嘉的需求。 "我上网一搜，还真不错。大人小孩的羽绒服都有，可以选择送到机场或者酒店。不仅能省下一笔钱， 我们也不用带大行李箱过去了。"张嘉开心地跟记者说。 2025年12月28日，游客在黑龙江哈尔滨 ...

1-3日，全市重点监测零售企业销售额同比增长12.55%；全市重点监测餐饮企业销售额同比增长 36.08%。 （来源：沈阳晚报） 转自：沈阳晚报 元旦假期，沈城消费市场物资供应丰富，全市大力开展"约沈阳 悦消费"系列促消费活动，各大商家开 展了丰富多彩的促销活动。节日市场活力十足、热潮涌现。 供应足—— 市民节日餐桌物丰价美 节日里，家人聚餐、朋友聚会，自然少不了一桌丰盛的美味大餐。果蔬、肉蛋、糖酒……元旦期间沈阳 市场供应充足而丰富。 记者了解到，元旦期间，市商务局全面加强全市重要生活必需品保障供应、市场监测，确保元旦期间市 场库存充足、运行稳定。节日期间，全市粮、油、肉、菜等重要生活必需品库存充足，备货量可充分满 足市民10日以上消费需求。其中，盛发、雨润、地利3家蔬菜批发市场现有库存达6500吨以上，节日里 每日新增上市3000吨以上。雨润、地利2家水果批发市场现有库存18000吨，每日新增上市近6000吨，充 分满足市民节日期间消费需求。 市商务局每日监测批发、仓储、零售等流通领域肉蛋奶、菜果、粮油、水产品等14大类35个品种基本生 活必需品的货源、销售、价格和消费需求变化情况。 消费热—— 百场促销 ...

Group 1 - The inbound tourism market in Harbin shows strong growth for the 2026 New Year holiday, with inbound visitor numbers increasing by 77.9% compared to 2025, and inbound tourism consumption rising by 88.1% [1] - The online tourism market in Harbin performed robustly during the New Year holiday, with the number of orders and revenue from online travel platforms increasing by 162.6% and 158.8% respectively compared to 2025, indicating strong consumer spending power and market appeal [3] - Harbin ranked among the top ten popular travel destinations in China during the New Year holiday, with local scenic spot ticket bookings increasing by 28% [3] Group 2 - The city of Harbin is experiencing a vibrant atmosphere, highlighted by the success of the Harbin Ice and Snow World New Year activities, which included fireworks, drone shows, and various performances, enhancing the festive experience [3] - Young tourists, particularly those born after 1995, represent 45% of visitors, with Harbin Ice and Snow World being the most popular ice and snow attraction among this demographic [3] - The trend of "micro-vacations" is emerging, with bathhouses becoming a new choice for relaxation, and Harbin ranking among the top ten cities for online transactions in bathhouses from users outside the city [3]

1月4日，美团发布2026年元旦消费报告。元旦期间，机票出行票量同比增长73%，火车票出行票量同比 增长77%。洗浴行业订单量同比增长57%，KTV订单量同比增长74%。"必吃榜"榜单流量整体同比增幅 142%，其中，异地流量同比增幅接近100%。（第一财经记者 陆涵之） ...

Core Insights - The article highlights the growing popularity and diversity of the bathing and hot spring industry in Northeast China, particularly in Shenyang and Dalian, as a response to winter tourism and consumer demand for unique experiences [3][4][5]. Group 1: Industry Overview - The bathing industry in Shenyang has over 1,300 operating entities, with 52 enterprises exceeding 5,000 square meters, showcasing a significant scale and variety in services [4]. - The "bathing+" model integrates various sectors such as dining, accommodation, wellness, entertainment, and business, catering to a wide range of consumer demographics from children to business professionals [4][6]. Group 2: Consumer Experience - Shenyang's bathing culture is characterized by family-friendly facilities and services, making it a popular destination for leisure and relaxation, with visitors expressing a desire to return for more experiences [4][5]. - Dalian offers a unique winter experience with its hot springs, allowing visitors to enjoy the contrast of warm baths while viewing the sea, enhancing the appeal of winter tourism [5][6]. Group 3: Health and Wellness - The Tanggangzi hot spring in Anshan is noted for its therapeutic mud treatments, which are popular among visitors seeking relief from chronic conditions, indicating a trend towards health-focused tourism [7][8]. - The hot spring water in Tanggangzi is described as medical-grade, with an average temperature of 72°C, highlighting its therapeutic benefits [8].

Group 1 - On the first day of the New Year holiday, Shanghai received a total of 2.7053 million visitors, with an average hotel occupancy rate of 75% [1] - The Shanghai tourism market operated smoothly during the holiday, indicating a strong recovery in the tourism sector [1] - The Shanghai Municipal Bureau of Culture and Tourism launched 120 one to three-day New Year travel itineraries covering various themes, enhancing the appeal of the city's cultural tourism [4] Group 2 - The first season of the Super Travel Guide Competition is ongoing, promoting diverse cultural and tourism activities for the 2026 New Year holiday in Shanghai [4] - Various themed events and activities are planned, including a New Year music concert and a themed event at the Oriental Pearl Tower, showcasing the city's vibrant cultural offerings [4] - The integration of dining, accommodation, and entertainment services in hot spring hotels and bathing centers has gained popularity, with significant increases in search volume for related services [8] Group 3 - The hot spring and bathing industry is expected to experience a golden development period from 2025 to 2030, driven by consumption upgrades, technological innovations, and supportive policies [8]

Group 1 - The core viewpoint of the article highlights the surge in local consumption and transportation demand during the New Year holiday, with Didi reporting a projected taxi demand exceeding 80 million on December 31 [2] - The bathing industry is expected to experience significant growth in 2025, with a more than sixfold increase in search volume for keywords related to 24-hour bathing centers in the week leading up to New Year's [2] - Nanjing Jiuhua Spa's manager anticipates a record high in customer flow and transaction volume during the holiday, estimating a 40%-50% increase compared to the same period last year [2][3] Group 2 - The bathing experience has evolved from a traditional cleaning service to a comprehensive urban micro-vacation destination, appealing primarily to the 18-35 age group, which constitutes over 60% of the customer base [3] - KTV has emerged as a surprising growth area in service consumption, with transaction volume increasing nearly 30% in the two weeks leading up to New Year's, particularly among the post-2000 generation, which saw a growth rate exceeding 57% [4] - The demand for beauty services, including hair and nail treatments, has surged, with discussions about these services increasing by nearly 40% year-on-year, and beauty professionals experiencing nearly 100% income growth compared to last year [4]

Group 1: Local Consumption Trends - The demand for local consumption and ride-hailing services is surging as the New Year holiday approaches, with Didi reporting an expected ride-hailing demand exceeding 80 million on December 31 [1] - The bathing industry is projected to experience significant growth in 2025, with search volume for keywords related to 24-hour bathing centers increasing over six times year-on-year in the week leading up to New Year [1] Group 2: Bathing Industry Insights - The general manager of Nanjing Jiuhua Hot Spring Life Hall anticipates a record high in customer flow and transaction volume during the New Year period, estimating a 40%-50% increase compared to the same period last year [3] - The core customer demographic for Jiuhua Hot Spring is primarily young individuals aged 18-35, making up over 60% of the clientele, with family customers steadily increasing to 25% [3] - The establishment has evolved from a traditional bathing service to a comprehensive urban micro-vacation destination, enhancing customer experience with amenities like free tea and gaming areas, resulting in an average stay of 10 hours [3] Group 3: KTV and Beauty Industry Performance - The KTV industry has emerged as a surprising performer during the New Year holiday, with transaction volume increasing nearly 30% year-on-year in the two weeks leading up to the holiday, particularly in Taiyuan and Changsha where growth exceeded 70% [4] - The 00s generation is the fastest-growing demographic in KTV transactions, with a year-on-year increase of over 57% [4] - The beauty industry has also seen a surge in activity, with nearly 200,000 beauty service providers on platforms experiencing close to 100% income growth year-on-year during the weekend before New Year [5] Group 4: Ride-Hailing Demand Surge - Midnight ride-hailing demand spiked as many opted to celebrate New Year outside, with Didi predicting an 11% year-on-year increase in ride requests in the half-hour leading up to midnight [5] - The demand for high-quality transportation services, such as Didi's premium and luxury car options, is expected to rise significantly, with increases of 226% and 188% respectively compared to the previous week [5]

Core Insights - The leisure and entertainment consumption is experiencing a significant boost driven by the New Year atmosphere and winter weather conditions, with various sectors showing remarkable growth in search and transaction volumes [1][2]. Group 1: Consumption Trends - The search volume for beauty services, including hairdressing, nail art, and eyelash extensions, doubled in the week leading up to New Year's Day [1]. - KTV bookings saw a transaction scale increase of over 44% year-on-year, with new AI-driven entertainment options contributing to this growth [1]. - The keyword "24-hour bathing centers" experienced a search volume increase of over 6 times, indicating a strong interest in traditional winter leisure activities [1]. Group 2: Regional Performance - Harbin led the transaction growth for bathing centers with a remarkable increase of over 211% compared to the previous period, making it the city with the highest growth rate [1]. - Cities like Taiyuan and Changsha reported KTV transaction growth exceeding 70%, with the post-2000 generation showing the highest increase in participation, up over 57% year-on-year [2]. Group 3: Market Dynamics - The beauty service sector saw a nearly 40% increase in discussion and reviews, particularly among the 20-35 age group in major cities like Shanghai, Beijing, and Shenzhen [1]. - To further stimulate consumption during the New Year, the company plans to launch multiple promotional activities aimed at enhancing urban consumption vitality [2].