2月25日，三湘都市报记者走访发现，长沙洗浴行业正加速迈向细分化、多元化。一方面，主打精致搓 澡的专业门店密集涌现；另一方面，不少商户深耕"浴资+"模式，将海鲜自助、PS5体验、剧本杀、棋 牌麻将等业态深度融合。叠加近期气温走低，各类搓澡堂、洗浴中心预约量显著上升。 私密性强，新式单人搓澡堂走红 三湘都市报全媒体记者 仝若楠 2月25日，记者走访发现，长沙多家"精致搓澡堂"正悄然走俏。北辰附近一家河马搓澡堂店员直言，春 节前，客流持续攀升。 美团数据显示，近四年洗浴行业交易规模连年攀升，2025年创下四年峰值，同比增速超20%，跻身近年 为数不多的持续增长的服务赛道。 "我们都是独立包间，有单人间，也有双人间，适合情侣和朋友，都配有一次性内裤，私密性较强。"万 达的口袋搓澡堂店员说。同类型的里弄搓澡堂（四方坪店）也表示，店内均为私密空间，有独立卫浴。 记者注意到，这类搓澡堂的受众中年轻人是主要消费群体，走访中，多位消费者坦言，选择精致搓澡堂 正是出于隐私和体验感的考虑。"传统洗浴的搓澡区多为共享空间，不仅拥挤，还容易感到尴尬，独立 包间就可以解决该问题。"市民吴女士说。 除了主打高私密性的体验感，部分精致搓澡 ...

邯郸春节文旅市场"热力全开" 春节假期，邯郸推出12项重点活动、百场精品演出及30项暖心服务，以"文化+体验+福利"为核心，串联传统与现代，尽显邯郸历史底蕴与城市温情。 围绕"骐骥跃邯郸 古都邀你过大年"主题，邯郸为市民游客端上了一份年味十足的"文旅大餐"。从再现曹魏风骨的裸眼3D沉浸式演出《邺都长歌》，到邯郸 道历史文化街区汇聚的赵奢战鼓、英歌舞巡游，再到广府古城上演的水上太极秀，十二大重点活动将古都的历史文脉与现代演艺巧妙融合。 2026春节中低线城市服务消费十大热门城市。（来源/美团） 除了中心城区的热闹，县域旅游同样亮点纷呈。临漳县以"民俗焕新·年味延续"为主题，将高跷、撵花等非遗技艺集体出街上演 ，让千年邺城的年俗记忆 在现代都市中"活"了起来。肥乡区深挖本土资源，梅花拳非遗交流会与女子舞龙表演轮番登场，展现了乡土文化的蓬勃生命力。大名县更是推出了500余场 活动，巨型七彩麒麟气球巡游与"飞天秀"交替上演，让传统民俗与现代创意碰撞出火花。 （来源：邯郸网络广播电视台） 转自：邯郸网络广播电视台 春节假期小城服务消费火热，邯郸成消费热门小城TOP1，12项重点活动、百场演出尽显历史底蕴 2026年春节 ...

【#年轻人过年把洗浴中心玩成酒店#[哈哈]】#年轻人为啥爱上洗浴中心# "泡汤热"悄然在年轻群体中兴 起。在山东烟台工作的00后陈星表示，如果只是简单洗泡搓，人均花费100至200元；若加上按摩、美 容、吃饭等其他项目，人均花费则为400至500元。天津的杨曦（化名）也表示，在汤泉馆过夜性价比很 高，一晚三四百元，水果饮料充足，游乐设施也多，比住酒店划算。很多年轻人跨年之后直接当酒店 住。"预计今年春节期间的客流量要比去年更多、更集中。"2月11日，沈阳清河半岛度假酒店总经理张 维志向@中新经纬 介绍。"我们这里的年轻顾客能占到约60%。此外，去年元旦当天我们的客流量是 2800人，而今年元旦假期前两天都是5500人。" ...

Core Insights - The 2026 Spring Festival is expected to set records in travel and tourism, with a significant increase in ticket bookings and overall travel volume, indicating a robust recovery in the sector [2][3][4] Group 1: Travel Trends - The travel market is experiencing a "north-south dual flow," with tourists heading to northern regions for winter activities and southern areas for warmer climates, creating a distinct geographical pattern [5][6] - Harbin is highlighted as a top destination for winter tourism, with a 21% increase in inquiries about northern cities and attractions [5] - Southern cities like Shantou and Jieyang are emerging as popular destinations, with Shantou leading in booking growth at 186%, showcasing the appeal of local culture and cuisine [7][8] Group 2: Experience Evolution - There is a shift from "check-in tourism" to "immersive experiences," with travelers seeking deeper cultural engagement rather than superficial visits [9][10] - The rise of "intangible cultural heritage" experiences is noted, with cities like Huangshan and Jingdezhen seeing significant increases in hotel bookings, indicating a demand for hands-on cultural activities [9][10] - Family travel is becoming increasingly popular, with over half of domestic bookings during the Spring Festival being for family trips, reflecting a trend towards more diverse and engaging experiences for children [11][12] Group 3: Market Diversification - The market is witnessing a breaking down of niche demands, with foreign tourists and niche interests like Hanfu photography gaining prominence [13][14] - There is a notable increase in foreign tourist bookings, particularly from Russia and South Korea, driven by visa policies and cultural interest [14][15] - The trend of outbound travel is also growing, with significant increases in long-haul travel bookings, indicating a broader acceptance of international travel among Chinese tourists [16][17] Group 4: Future Outlook - The tourism landscape is shifting towards personalized experiences, moving away from standardized offerings to cater to individual preferences [17][18] - The expectation for frequent travel is rising, with a significant percentage of respondents planning multiple trips within the year, indicating a transformation in travel habits [18] - Destinations that can provide unique and personalized experiences are likely to thrive in this evolving market [18]

Core Viewpoint - As the Spring Festival approaches, the demand for water usage in car wash shops and bathing centers increases, prompting the Dongcheng District Urban Management Enforcement Bureau to conduct special water management inspections to ensure orderly water usage during the holiday period [1][3]. Group 1: Water Usage Management - The Dongcheng District Urban Management Enforcement Bureau has initiated special inspections of water usage units, including car wash shops and bathing centers, to enforce water-saving requirements [1][3]. - Inspections revealed that car wash businesses are experiencing a surge in customer traffic, leading to increased water demand, and the enforcement team emphasized the importance of effective operation of water-saving facilities [3]. - A specific incident at a bathing center highlighted a lack of water-saving valves in the kitchen, which could lead to water wastage, prompting immediate corrective action from the management [3]. Group 2: Regulatory Compliance - The inspections are in line with the "Beijing Water Saving Regulations," which mandate the proper functioning of water-saving facilities to prevent unnecessary water loss [3]. - The enforcement team aims to enhance water-saving management and awareness among water-using units, fostering a culture of green and water-saving practices in the community [3].

Core Viewpoint - The article discusses the significant shift in consumer preferences from traditional hotels to bathing centers, highlighting the latter's ability to provide a more comprehensive and engaging experience for young consumers, which has led to a decline in hotel occupancy rates and revenue [4][8][15]. Group 1: Industry Trends - The bathing industry has shown remarkable growth, with a projected transaction scale exceeding 110 billion yuan by 2025, reflecting a year-on-year growth rate of over 20% [7]. - Young consumers are increasingly choosing bathing centers over hotels for their travel and leisure needs, indicating a shift in lifestyle preferences [6][8]. - Bathing centers are redefining the concept of space utilization, operating around the clock and maximizing revenue per square meter, unlike traditional hotels that struggle with idle room capacity [10][11]. Group 2: Consumer Behavior - Consumers are seeking experiences that offer social value and relaxation, moving away from the traditional hotel model that focuses on privacy and room quality [12][13]. - The bathing centers provide a unique environment that fosters social interaction and relaxation, which is increasingly valued by consumers [14]. - The shift in consumer identity within bathing centers, where individuals can shed societal pressures, enhances the appeal of these venues compared to traditional hotels [14]. Group 3: Competitive Landscape - Hotels face unprecedented competition from bathing centers, which are effectively capturing non-sleeping hours and redefining what constitutes high-value leisure [15][17]. - The traditional hotel model, reliant on room sales, is becoming less viable as consumers demand more integrated and flexible experiences [18][21]. - Successful future hotels must adapt by creating vibrant community spaces and offering services that cater to a broader range of consumer needs beyond just accommodation [18][22]. Group 4: Strategic Recommendations - Hotels need to rethink their business models, focusing on user time management rather than just room sales, to remain competitive in the evolving market [18][23]. - The integration of various services within hotel spaces, such as dining and fitness, can enhance customer engagement and satisfaction [22]. - The evolution of the hotel industry will require a painful but necessary transformation to meet the changing demands of consumers, as evidenced by the closure of traditional establishments [23][24].

美团数据显示，近4年洗浴行业交易规模逐年递增，2025年达 到近4年峰值，同比增速超20%，成为近年来少数持续增长的 服务行业之一。 作者：郑淯心 封图：图虫创意 北京朝阳区东部的惠河南街——这条不足300米的街道，坐落着九号温泉生活馆、曲水兰亭、水裹 汤泉、V汤泉生活馆四家汤泉馆。 1月14日，记者看到，这条街涌动着不同类型的消费者。九号温泉生活馆的大堂排起长队，有小孩 牵着父母的手往里跑；水裹汤泉的大堂立牌上，"榴莲限时返场"的标语格外醒目；曲水兰亭门 口，偶尔有商务车停下，穿着西装的客人低声交谈着步入。 四家门店互为近邻、定位各异，共同存活多年。四家汤泉馆的大堂服务人员介绍起彼此的不同总结 道：4万平米的九号温泉生活馆是这条街最大的店，走的是家庭与年轻人的大客流路线，门票包含 海鲜自助餐；曲水兰亭的门票价格在千元以上，主打高端商务；水裹汤泉和九号温泉生活馆旗下V 汤泉生活馆的定位更加年轻化，门票不含餐。 这条街的"热闹"背后是洗浴行业的强劲增长。美团数据显示，近4年洗浴行业交易规模逐年递增， 2025年达到近4年峰值，同比增速超20%，成为近年来少数持续增长的服务行业之一。 美团在《2025年全国洗浴行 ...

Core Viewpoint - The article discusses a special inspection action organized by the Lishu County Public Security Bureau to regulate the operation of key industries such as bathing and billiard halls, aiming to eliminate security and fire safety hazards during the festive season [1][3]. Group 1: Inspection Focus - The inspection targets densely populated venues like bathing and billiard halls, employing a combination of surprise checks and regular patrols to ensure safety [1]. - Key areas of focus include verifying the validity of operating licenses and the identity of employees, with strict measures against unlicensed operations [1]. Group 2: Fire Safety Measures - Fire safety checks are prioritized, assessing the integrity of fire safety equipment, accessibility of fire exits, and compliance of electrical wiring [3]. - Immediate rectification notices are issued for issues such as expired fire extinguishers and blocked fire exits, with a tracking system established for follow-up [3]. Group 3: Legal Awareness and Community Engagement - The police conduct legal education alongside inspections, informing venue operators and staff about relevant laws to foster a safety-first mindset [5]. - A total of over 30 key industry venues were inspected, resulting in 12 security and 2 fire safety hazards being rectified, thereby enhancing industry compliance and safety awareness [5].

Core Viewpoint - The article discusses the ongoing efforts in Shanghai to address wage arrears through a winter action campaign, emphasizing early detection and intervention to resolve labor disputes effectively [1]. Group 1: Wage Arrears Management - The campaign aims to ensure early detection, intervention, and resolution of wage arrears and labor disputes, requiring institutional guarantees and technical support [1]. - A specific case highlighted involves a business in the bathing and catering industry that owed 20 employees a total of over 320,000 yuan for wages from September to October 2025, discovered through proactive monitoring rather than employee complaints [5]. - The district labor enforcement personnel engaged with the company to discuss the legal consequences of wage arrears while also understanding the business's operational difficulties, indicating a shift from reactive to proactive measures in wage management [6]. Group 2: Multi-Agency Collaboration - The article illustrates the collaboration between various departments, including labor, public security, and the judiciary, to tackle severe cases of wage arrears, such as a construction company that owed nearly 3.5 million yuan to 52 employees [8]. - In cases where business owners evade responsibility, law enforcement agencies are involved, as seen in a situation where a restaurant owner fled after failing to pay over 1 million yuan in wages to 42 workers [8][9]. - The Shanghai Human Resources and Social Security Bureau reported that over two months, the campaign inspected more than 8,000 employers and resolved 7,600 wage disputes, affecting 45,000 workers and totaling 387 million yuan [11]. Group 3: Systematic Improvements - The article emphasizes the strengthening of inter-departmental collaboration to identify and mitigate risks associated with wage arrears, enhancing the overall effectiveness of the campaign [11]. - The implementation of a multi-agency mechanism aims to ensure that issues are addressed promptly, thereby fostering a sense of security and fairness for workers [11].

Group 1 - The core focus of the news is Shanghai's initiative to address wage arrears, emphasizing early detection and intervention to ensure workers can celebrate the upcoming Spring Festival without financial worries [1][2] - In Baoshan District, a company in the bathing and dining sector repaid over 320,000 yuan in wages owed to 20 employees, with one employee receiving 5,000 yuan on-site [1][4] - The proactive approach involves labor relationship coordinators monitoring various indicators such as social security payments and business performance to identify potential wage issues before they escalate [1][2] Group 2 - Labor enforcement personnel promptly engaged with the company to discuss the legal consequences of wage arrears and understand the business's financial difficulties, which were attributed to seasonal factors affecting cash flow [2][3] - The shift in focus from reactive to proactive measures in wage arrears management is highlighted, with the aim of stabilizing employee morale and allowing companies time to secure funds [2][3] - In more complex cases, such as a construction company in Hongkou District that owed nearly 3.5 million yuan to 52 employees, legal actions were taken to enforce wage payments through asset liquidation [2][3] Group 3 - Recent efforts in Shanghai have led to inspections of over 8,000 employers and 2,000 construction sites, resolving 7,600 wage disputes affecting 45,000 workers and recovering nearly 400 million yuan in owed wages [4]