Core Insights - The article highlights the growth of the tourism market in Changchun, Jilin Province, driven by the "cool economy" during the summer season [1] - Changchun has launched the "22°C summer" tourism brand to attract visitors and enhance the travel experience [1] Group 1: Tourism Growth - In the first half of the year, Changchun received a 34.7% increase in tourist numbers [1] - Total spending by tourists in Changchun grew by 19.6% [1] Group 2: Economic Strategies - The city is leveraging unique resources to activate market potential and stimulate consumption [1] - Financial subsidies are being provided to enhance consumer spending and improve the tourism experience [1]