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3D+AI如何让箱包打样成本降40%?【AI落地洞察】
虎嗅APP· 2025-12-11 13:57
Core Viewpoint - The article discusses how SUREWAY, a leading foreign trade bag brand, is leveraging 3D and AI technologies to overcome inefficiencies in the fashion industry, particularly in the bag manufacturing process, achieving significant reductions in sampling costs and time while enhancing customer engagement through digital solutions [4][6][39]. Group 1: Industry Challenges - The fashion industry is characterized by significant waste, with long sampling cycles, high development costs, and low order conversion rates being common issues [6]. - Traditional processes often lead to wasted labor and resources, with order conversion rates ranging from 10% to 50% [30]. Group 2: SUREWAY's Strategic Shift - SUREWAY's CEO, Zhao Shiyi, recognized the potential of 3D technology in 2021, viewing it as a means to reconstruct the R&D process and enhance the company's core competitiveness [7][10]. - The company adopted a three-step strategy: pilot, promotion, and deepening, to systematically implement 3D technology in its operations [15][30]. Group 3: Implementation of 3D Technology - The pilot phase focused on overcoming challenges in modeling hardware components, which are critical in bag design [11][12]. - A dedicated team was formed to enhance the realism of 3D models, achieving an 80% realism score after six months of iterative improvements [24]. Group 4: Market Promotion and Customer Engagement - During the promotion phase, SUREWAY faced initial resistance from customers unfamiliar with 3D samples, but successfully demonstrated the advantages of reduced sampling time and costs [25][27]. - The adoption of 3D technology led to a 60% reduction in sampling cycles and a 40% decrease in costs, significantly improving customer willingness to engage [28]. Group 5: Process Reengineering - The traditional workflow was restructured to prioritize digital resource investment and market validation before material procurement, enhancing sales conversion rates [30][32]. - SUREWAY has accumulated over 10,000 digital models, which are viewed as valuable assets for future growth [33]. Group 6: Future Directions with AI - SUREWAY is now focusing on integrating AI to enhance the 3D experience, aiming to provide comprehensive fashion solutions rather than just products [34][35]. - The company has set ambitious goals for future technological advancements, including direct conversion of AI-generated designs into 3D models [36][38].
达索析统(南京)信息技术服务有限公司揭牌
Nan Jing Ri Bao· 2025-07-31 01:51
Core Points - Dassault Systèmes has officially launched its industrial software project in Nanjing, marking a significant step in the city's industrial software sector development [1] - The project includes the establishment of four major centers: New Industrialization Empowerment Center, Industry Solutions Center, Industrial Equipment Manufacturing Development Center, and Excellence Center, aiming to create a headquarters for intelligent manufacturing in China [1] - Nanjing's collaboration with Dassault is seen as a strategic choice to promote the digital transformation of the manufacturing industry and deepen cooperation with French enterprises [1] Company Insights - Dassault Systèmes is recognized as a leader in the 3D software and innovation design sector, with its technology and industrial ecosystem being crucial for Nanjing's industrial software landscape [1] - The company plans to leverage its technological and ecological resources to enhance cooperation with Nanjing, focusing on innovation that meets local market demands [1] Industry Context - Nanjing aims to lead the construction of a strong industrial city through new industrialization, with a commitment to support enterprises in driving industrial development and building an industrial ecosystem [1] - The city is positioned to create a trillion-level software and information service industry cluster, emphasizing its solid industrial foundation, rich talent resources, and favorable innovation ecosystem [1]