Core Insights - Yonghui Supermarket reported over 100% year-on-year growth in overall sales during the double festival period, with customer traffic increasing by over 80% [1] - Sales of hairy crabs and crab cards surged by over 10 times, while sales of freshly made mooncakes increased by over 12 times compared to last year [1] - The sales of 16 popular items grew by over 10 times, with an order penetration rate exceeding 15% [1] Sales Performance - The food and supplies sector saw sales of gift and travel-related items increase by over 80%, with customer traffic rising by over 60% [1] - The supplies category experienced a sales increase of over 40%, with customer traffic also up by over 60% [1] - Gift boxes and snacks performed particularly well, with nut and snack gift boxes growing by over 500% [1] Product Categories - The 3R (ready-to-cook, ready-to-heat, ready-to-eat) category targeted young families and fast-paced consumers, achieving nearly 400% sales growth and over 200% increase in customer traffic [1] - Sales of prepared foods such as marinated dishes, fried chicken, and roasted duck grew by over 300% [1] Regional Performance - The double festival consumption showed a pattern of "core regions steady growth, potential regions with highlights" [2] - Fujian, Sichuan, and Chongqing ranked as the top three regions, with sales growth exceeding 70% due to mature operations and supply chain support [2] - Other regions like Henan, Guangdong, Zhejiang, Beijing, and Shaanxi also showed significant growth, with some areas exceeding 190% year-on-year sales increase [2]