Core Insights - Yonghui Supermarket has completed the transformation of its Huai Fang Wanda Plaza store, adopting a "learning from Pang Donglai" strategy to enhance its offerings and customer experience [1][2] - The store's product structure integrates over 80% of Pang Donglai's selection logic, with more than 40% of new products in the food and daily necessities categories [1] - During the recent double holiday period, Yonghui's nationwide transformed stores saw sales increase by over 100% year-on-year, with customer transactions rising by over 80% [1] Product Strategy - The store focuses on high-quality, cost-effective products, enhancing the shopping experience by optimizing product structure and service flow [1] - Popular items include customized fresh milk, quality orange juice, and red heart pomelo, which have received positive customer feedback [1] - The prepared food section features popular items like boneless pig trotters and beef jerky, alongside traditional offerings such as Peking duck and Korean fried chicken [1] Store Environment and Service - Systematic optimizations have been made to the store's environment, including widening main aisles to 3 meters and standardizing shelf heights to 1.6 meters for improved visibility and flow [2] - Yonghui is accelerating its transformation efforts in Beijing, with new stores set to open in the coming weeks, expanding its service coverage [2]

而具体到大会的主题，商品力层面。永辉也延续了此前叶国富所提出的100个亿元级大单品的策略。永 辉超市还公布了五年发展规划，表示未来5年将打造500支自有品牌商品，全面构建起支撑品质零售的商 品生态。 笔者认为，永辉的调改，对于当下的零售业，具有很强的样本意义。不仅是因为调改对这家零售行业巨 头的影响由表及里，最终会波及从门店、商品、人力资源到后台供应链的方方面面，特别是其在调改过 程中，对于自有品牌体系的打造和对于门店评估系统的重塑，可能更具有现实的借鉴意义。 调改的标尺 关于调改本身，王守诚提到，随着调改进入纵深阶段，重要的是"神似而不是形似"。换句话说，这个定 调其实间接回应了外界一直在探讨甚至困惑的问题，即一家区域零售标杆的模式能否具备广泛的可复制 性。笔者认为可以这样理解，永辉调改的起点是胖东来，但是终点还是要回答永辉自己是谁的问题，而 不是做出一个大号的复制品"胖永辉"。 由于王守诚自己亲历了到目前为止整个调改进程，因此他对其中的复杂与艰辛最有发言权。从一开始信 心满满，到中间曾经有过迷茫，再到现在清晰了战略方向与定力。调改之路也可以说一波三折，螺旋式 永辉CEO 王守诚 大约一个月前，永辉超市于9 ...

Core Insights - Yonghui Supermarket reported over 100% year-on-year growth in overall sales during the double festival period, with customer traffic increasing by over 80% [1] - Sales of hairy crabs and crab cards surged by over 10 times, while sales of freshly made mooncakes increased by over 12 times compared to last year [1] - The sales of 16 popular items grew by over 10 times, with an order penetration rate exceeding 15% [1] Sales Performance - The food and supplies sector saw sales of gift and travel-related items increase by over 80%, with customer traffic rising by over 60% [1] - The supplies category experienced a sales increase of over 40%, with customer traffic also up by over 60% [1] - Gift boxes and snacks performed particularly well, with nut and snack gift boxes growing by over 500% [1] Product Categories - The 3R (ready-to-cook, ready-to-heat, ready-to-eat) category targeted young families and fast-paced consumers, achieving nearly 400% sales growth and over 200% increase in customer traffic [1] - Sales of prepared foods such as marinated dishes, fried chicken, and roasted duck grew by over 300% [1] Regional Performance - The double festival consumption showed a pattern of "core regions steady growth, potential regions with highlights" [2] - Fujian, Sichuan, and Chongqing ranked as the top three regions, with sales growth exceeding 70% due to mature operations and supply chain support [2] - Other regions like Henan, Guangdong, Zhejiang, Beijing, and Shaanxi also showed significant growth, with some areas exceeding 190% year-on-year sales increase [2]

Core Viewpoint - Yonghui Supermarket has undergone a significant transformation with the reopening of its revamped store in Beijing, now branded as "Fat Yonghui," marking its 11th store in the city and reflecting a shift towards community-oriented retailing [1][3]. Group 1: Store Transformation - The Yonghui Supermarket in the Jiugong business district has been redesigned from a two-level layout to a single-level format, enhancing customer convenience by making product areas more visible and reducing checkout wait times [1][3]. - The new store has reduced the variety of general merchandise while increasing the proportion of fresh food items, including baked goods and seafood, with a focus on local sourcing and quick delivery [3][5]. Group 2: Customer Experience Enhancements - The store has introduced personalized services such as a "468 freshness management" system for fruit cuts and free cutting services for meat and seafood, ensuring customers pay for the actual product rather than excess water weight [5]. - Additional amenities have been added, including drinking water stations, microwaves, a customer rest area, and a temporary pet care spot, enhancing the overall shopping experience [5]. Group 3: Community and Commercial Upgrades - The surrounding community commercial complex is also undergoing upgrades, including an expanded parking area and new food service options such as snacks and fast food [7]. - Future plans for the commercial complex include the introduction of various new business types, such as coffee shops, Western restaurants, and interactive family activities, along with exterior renovations scheduled for this fall [8].