Core Insights - The smartphone shipment volume in Latin America increased by 4% year-on-year in Q2 2025, supported by price competition and promotional activities despite a challenging economic environment [4][9] - The low base from the previous year also positively impacted the growth rate for this quarter [4] Market Performance - Seasonal factors contributed to a quarter-on-quarter increase in shipments, marking the second-largest sales season of the year in the region [6] - Mother's Day and Father's Day promotions significantly boosted demand in most Latin American countries, except Argentina [6] - Argentina, Chile, and Peru experienced notable growth, with Argentina's shipments doubling due to a low base last year [6] Competitive Landscape - Samsung maintained a leading market share of over 70% in Brazil and Mexico, despite the entry of several Chinese brands [6] - Motorola and Samsung continue to dominate the market, with new entrants facing challenges in brand recognition and capacity building [6] - Xiaomi achieved double-digit year-on-year growth in Q2 2025, solidifying its position in markets like Chile and Colombia [12] 5G Penetration - The 5G penetration rate in Latin America reached 42% in Q2 2025, with a year-on-year increase of 6% [9] - Local consumers prioritize affordability and features like camera quality and storage over 5G technology [6][9] - OPPO leads among Chinese brands in 5G market share, with Apple and Samsung also ranking in the top three [6] Brand Performance - Samsung's shipment volume grew by 8% year-on-year, aided by price reductions and extensive advertising [8][9] - Apple's shipment volume declined by 10% due to weak demand in Brazil and inventory adjustments from Q1 2025 [12] - Motorola's shipments continued to decline, particularly impacted by a nearly 64% drop in the Mexican market [12]

2024 年 Q4 ，拉丁美洲智能手机市场的出货量同比增长 9.3% ，实现了连续第六个季度的增 长，主要得益于竞争加剧和消费者信心提升。 5G 智能手机的出货份额达到了 38% ，尽管这些手机在该地区消费者中的优先级较低。 尽管在低价位段面临中国品牌的激烈竞争，在高价位段与苹果的竞争压力，三星的出货量仍实 现了同比增长。 到 2024 年底，各品牌的高库存可能会对 2025 年 Q1 的出货量产生一定程度的影响。 根据 Counterpoint 市场监测服务的最新报告 ，2024 年 Q4 ，拉丁美洲智能手机市场的出货量同比增 长 9.3% ，这是连续第六个季度实现同比增长。阿根廷、智利、秘鲁等地区市场是这一增长的主要 推动力。 然而，与上一季度相比，智能手机出货量下降了近 2% 。这一情况发生的原因是许多品牌已在 2024 年 Q3 开始发货，以确保在假期季节开始前完成分销。几乎所有拉丁美洲国家都有自己版本的"黑色 星期五"购物活动，许多活动持续一整周。一些国家，如墨西哥的"El Buen Fin"和阿根廷的"网络星 期一"，活动时间甚至更早。 几乎所有拉丁美洲国家的智能手机出货量都实现了同比增长，这主要 ...