Core Viewpoint - The article discusses the recent launch of the "Maotai Zodiac Wine" and the subsequent market response, highlighting the pricing dynamics and consumer engagement surrounding the product. Group 1: Product Details - The 53% vol 500ml Guizhou Maotai Wine (Bingwu Year) classic version has undergone packaging corrections and is set to resume production on January 23, 2026 [1] - The product features a design that integrates traditional Chinese astrology with the zodiac culture, aiming to enhance its collectible value [3] - The Maotai wine is available in three versions: classic (priced at 1899 yuan), premium (2499 yuan), and gift box (3789 yuan), with the classic version selling out within a minute of its release [3] Group 2: Market Dynamics - The classic version of the Maotai wine has seen a resale price increase, with reports of scalpers offering 2050 yuan for the classic version and up to 3600 yuan for the premium version shortly after launch [3] - On the platform "Dewu App," the classic version's price rose from 1899 yuan to a peak of 2499 yuan, reflecting a 32% premium, while the premium version surged to 6899 yuan, marking a 176% increase [4] - Historical data indicates that the first Maotai Zodiac wine from 2014 has appreciated significantly, with a resale price of 12735 yuan compared to its original price of 849 yuan, representing a 14-fold increase [4]

Core Viewpoint - The recent printing error on the packaging of the 53%vol 500ml Guizhou Moutai liquor (Year of the Horse) has drawn attention, where the character "昴" was mistakenly printed as "昂". The company has confirmed the error and initiated corrective measures [1][3]. Group 1 - The WeChat account "Xiao Moutai" acknowledged the error on January 21, stating that the character "昴" was indeed missing a stroke, leading to the incorrect printing [3]. - Guizhou Moutai has contacted its supply chain to expedite the correction and has advised consumers who have already purchased the product to visit local Moutai stores for exchanges [3]. - The company is also considering designing a mold for consumers to self-correct the error if feasible, and will notify them promptly [3]. Group 2 - The Guizhou Moutai Year of the Horse liquor officially went on sale on January 6, with three versions priced at 1899 yuan, 2499 yuan, and 3789 yuan respectively [4]. - The error occurred in the context of the traditional Chinese zodiac, where the 28 constellations are associated with four mythical beasts, with "昴" being part of the western white tiger's seven constellations [4]. - Despite the swift response from Moutai, some market opinions suggest that this "misprint" could enhance the collectible value of the liquor due to its rarity and uniqueness, similar to past instances in the stamp collection market [4].

Core Viewpoint - The company "Moutai" has acknowledged a packaging error in its product, specifically the miswriting of a character on the box of the 500ml Guizhou Moutai liquor, and is taking immediate corrective actions [1] Group 1: Company Response - The company received a letter pointing out that the character "昴" was incorrectly written as "昂" on the packaging [1] - Moutai has contacted its supply chain to expedite the correction of the packaging error [1] - Consumers who have already purchased the product are encouraged to visit local Moutai stores for exchanges [1] Group 2: Consumer Engagement - The company is considering designing a mold for consumers to correct the character themselves if feasible [1] - Moutai will notify consumers promptly if the self-correction option is implemented [1]