Core Insights - The price war has expanded from food delivery services to the supermarket industry, with significant discounts on essential products [1] - Major players like JD Discount Supermarket, Super Box (formerly Alibaba's Hema NB), and Happy Monkey (Meituan's supermarket brand) are competing aggressively for consumer attention with remarkably low prices [1] - The driving force behind this competition is the concept of "hard discounts," which has become a new battleground for large companies [2] Pricing Strategies - 30 anti-fresh eggs are priced at 11.5 yuan, indicating a significant reduction in prices for basic food items [1] - A box of 12 bottles of 550ml mineral water is sold for 7.9 yuan, showcasing the aggressive pricing strategies employed by supermarkets [1] - 2.5 kilograms of premium soy sauce is available for 19.9 yuan, reflecting the trend of steep discounts on staple products [1] - 5 kilograms of self-operated laundry detergent is priced at 17.8 yuan, further illustrating the competitive pricing landscape [1] Competitive Landscape - The competition is primarily focused on attracting older consumers, as evidenced by the targeting of "大爷大妈" (elderly consumers) in urban areas [1] - The emergence of hard discounts as a strategy indicates a shift in market dynamics, with companies vying for market share through aggressive pricing [2]