Core Insights - Hangzhou Donghong Technology Co., Ltd. has partnered with Xperi Inc. to enhance the in-car entertainment experience for Chinese automakers entering overseas markets [1][2] - The collaboration aims to address the challenges faced by Chinese car manufacturers in accessing mainstream content services abroad, thereby improving the functionality of in-car entertainment systems [1][2] - The DTS AutoStage platform aggregates global content and supports various entertainment formats, providing a unified management system for in-car content [1][2] Group 1 - The partnership provides a global content aggregation platform for Chinese automakers, reducing the need for individual negotiations and adaptations for different markets [2] - Donghong Technology leverages its video enhancement technology to improve the display quality of in-car screens, offering a cinema-like audio-visual experience [2] - The 5D immersive smart cockpit developed by Donghong Technology enhances the in-car entertainment experience, providing realistic spatial audio effects [2][3] Group 2 - The first mass-produced vehicle equipped with DTS AutoStage, the Jishi ADAMAS, was showcased at the event, highlighting the successful collaboration between Donghong Technology and Xperi [3] - The integration of leading in-car entertainment solutions with development capabilities is crucial for supporting Chinese automakers in expanding their overseas presence [3] - The competition in the new energy vehicle market has shifted towards user experience, making in-car audio and video capabilities a core competitive advantage [3]