Core Insights - The event held on July 13, 2025, in Suzhou focused on the health drinking water sector, launching the innovative product "72-hour old fire water" by Jianyi Group, symbolizing a new healthy lifestyle [1][3] - Jianyi Group has been dedicated to integrating health concepts into daily life since its establishment in 2008, with the old fire water representing a significant innovation in the health and lifestyle domain [3][5] Product Features - The old fire water is not just ordinary drinking water; it undergoes a unique 72-hour processing technique that enhances both taste and quality, making it suitable for various culinary applications [3][5] - It is claimed that old fire water can significantly enhance the efficacy of medicinal properties, improve the taste of coffee, and create unique ice suitable for high-end dining experiences [5][11] Market Potential - The launch event generated significant interest, with many partners expressing strong collaboration intentions, indicating a positive market outlook for old fire water [11][13] - Media representatives praised the innovative product, suggesting it could reshape the traditional water industry and promote a new health trend [11][13] Future Development Plans - Jianyi Group aims to establish a comprehensive industrial chain centered around old fire water, ensuring high-quality production and expanding its market reach through over 1,500 lifestyle centers [13] - The company plans to enhance brand visibility through tasting events and collaborations with research institutions to optimize product performance and broaden application areas [13] Cultural Significance - Old fire water embodies deep cultural meaning, reflecting traditional Chinese wisdom and values, and is positioned as a nostalgic product that resonates with consumers [14][21]