Core Insights - The event held on July 13, 2025, in Suzhou focused on the health drinking water sector, launching the innovative product "72-hour old fire water" by Jianyi Group, symbolizing a new healthy lifestyle [1][3] - Jianyi Group has been dedicated to integrating health concepts into daily life since its establishment in 2008, with the old fire water representing a significant innovation in the health and lifestyle domain [3][5] Product Features - The old fire water is not just ordinary drinking water; it undergoes a unique 72-hour processing technique that enhances both taste and quality, making it suitable for various culinary applications [3][5] - It is claimed that old fire water can significantly enhance the efficacy of medicinal properties, improve the taste of coffee, and create unique ice suitable for high-end dining experiences [5][11] Market Potential - The launch event generated significant interest, with many partners expressing strong collaboration intentions, indicating a positive market outlook for old fire water [11][13] - Media representatives praised the innovative product, suggesting it could reshape the traditional water industry and promote a new health trend [11][13] Future Development Plans - Jianyi Group aims to establish a comprehensive industrial chain centered around old fire water, ensuring high-quality production and expanding its market reach through over 1,500 lifestyle centers [13] - The company plans to enhance brand visibility through tasting events and collaborations with research institutions to optimize product performance and broaden application areas [13] Cultural Significance - Old fire water embodies deep cultural meaning, reflecting traditional Chinese wisdom and values, and is positioned as a nostalgic product that resonates with consumers [14][21]

Core Viewpoint - The innovative "queue-free" business model, particularly in the health beverage sector, has significantly enhanced consumer engagement and purchasing behavior by leveraging the psychology of seeking "free" products, transforming consumption into an investment-like expectation [3][17]. Group 1: Application Strategies in Fast-Moving Consumer Goods (FMCG) - The "queue-free" model allows consumers to receive refunds from a pool funded by new users, creating a compelling incentive for initial purchases [3]. - User incentives include a direct referral acceleration mechanism, where each new referral increases the cashback priority by 30%, and a repurchase leverage effect that accelerates cashback by 10% on subsequent purchases [8]. - The low entry barrier for store franchises, requiring only a deposit of 28,000 yuan, encourages rapid expansion, with profits of 2 yuan per bag sold, and a structured commission system for agents [9]. - A crash prevention mechanism, such as the order-splitting strategy, ensures liquidity in the cashback pool, maintaining the sustainability of the model [10]. Group 2: Product Selection and Pricing - High-frequency consumer products, such as snacks and beverages, are prioritized, with a focus on health-oriented items that align with consumer trends [7]. - Pricing strategies involve setting product prices between 15 to 25 yuan, with 50% to 60% of the price entering the queue pool to balance profitability and consumer appeal [7]. Group 3: User Incentive System Construction - The direct referral acceleration mimics the original model, enhancing cashback priority for users who successfully refer new customers [8]. - The repurchase acceleration mechanism increases cashback speed by 10% for repeat purchases, fostering brand loyalty and long-term consumer relationships [8]. Group 4: Channel Expansion and Store Collaboration - A low-threshold franchise model for convenience stores and supermarkets encourages participation, with profit-sharing of 10% to 15% on sales [9]. - A recruitment system for agents incentivizes the development of new stores, with commissions of 0.5 to 1 yuan per product sold [9]. Group 5: Optimization in the Health Product Sector - Precise product positioning targeting specific demographics, such as office workers and seniors, is essential for competitive differentiation [12]. - Collaborations with reputable research institutions enhance product credibility and market competitiveness [12]. Group 6: Online and Offline Sales Integration - Establishing an official e-commerce platform and leveraging major online marketplaces improves consumer access and shopping experience [15]. - Collaborations with pharmacies and fitness centers for product displays and sales points facilitate targeted marketing efforts [15]. Group 7: Risk Control and Compliance Operations - Strict adherence to national quality standards and regulations ensures product safety and efficacy, mitigating potential trust crises [16]. - Compliance with advertising laws prevents misleading claims and protects brand reputation [16]. Conclusion - By effectively utilizing the innovative "queue-free" model and adapting strategies for both FMCG and health products, the company is positioned to achieve strong performance and growth in new markets [17].