Core Insights - Dali Group has launched a global brand upgrade strategy for its premium Pu'er tea, marking a significant transformation in the industry [1][3] - The introduction of the "High-end Pu'er Golden Standard" aims to reshape the value system of the Pu'er tea industry, emphasizing craftsmanship, traceability, sustainability, and cultural heritage [1][2][3] Group 1: Brand Strategy and Market Position - The "High-end Pu'er Golden Standard" will serve as a benchmark for quality and trust in the industry, with Dali Group committing to transparency and collaboration with industry partners [2][3] - Dali Group has been recognized as the leading brand in the high-end Pu'er tea market for ten consecutive years, reinforcing its position as a market leader [3] Group 2: Product Launch and Features - The strategic product "Dali Legend 1975" has been unveiled, representing a high-end Pu'er tea that meets the new standards and showcases the brand's commitment to quality [4][6] - "Dali Legend 1975" is crafted from carefully selected aged materials and utilizes advanced production techniques, ensuring a premium product that appeals to both new and seasoned tea drinkers [6][7] Group 3: Industry Collaboration and Future Outlook - Dali Group is actively collaborating with partners to navigate the complex market environment and promote the growth of the Pu'er tea industry [9] - The company plans to enhance its visibility through advertising campaigns at major transportation hubs, signaling the start of a new era for Pu'er tea [10]