Core Insights - Dali Group has launched a global brand upgrade strategy for its premium Pu'er tea, marking a significant transformation in the industry [1][3] - The introduction of the "High-end Pu'er Golden Standard" aims to reshape the value system of the Pu'er tea industry, emphasizing craftsmanship, traceability, sustainability, and cultural heritage [1][2][3] Group 1: Brand Strategy and Market Position - The "High-end Pu'er Golden Standard" will serve as a benchmark for quality and trust in the industry, with Dali Group committing to transparency and collaboration with industry partners [2][3] - Dali Group has been recognized as the leading brand in the high-end Pu'er tea market for ten consecutive years, reinforcing its position as a market leader [3] Group 2: Product Launch and Features - The strategic product "Dali Legend 1975" has been unveiled, representing a high-end Pu'er tea that meets the new standards and showcases the brand's commitment to quality [4][6] - "Dali Legend 1975" is crafted from carefully selected aged materials and utilizes advanced production techniques, ensuring a premium product that appeals to both new and seasoned tea drinkers [6][7] Group 3: Industry Collaboration and Future Outlook - Dali Group is actively collaborating with partners to navigate the complex market environment and promote the growth of the Pu'er tea industry [9] - The company plans to enhance its visibility through advertising campaigns at major transportation hubs, signaling the start of a new era for Pu'er tea [10]

Group 1 - The core viewpoint of the news is that Da Yi Group has launched a "High-end Pu-erh Golden Standard" to reshape the value of the Pu-erh tea industry and build a new ecological system for the industry [2] - The "High-end Pu-erh Golden Standard" includes four components: Craft Code, Year Contract, Ecological Choice, and Heritage Scale, which aim to ensure quality, traceability, sustainability, and cultural resonance [2] - Da Yi Group plans to establish a "Pu-erh Tea Year Value Research Institute" in collaboration with authoritative institutions to enhance scientific foundations and industry credibility [2] Group 2 - The Pu-erh tea industry is experiencing unprecedented development opportunities due to consumption upgrades and global tea culture exchanges, but it also faces challenges such as quality standardization and market regulation [3] - The industry needs to focus on "healthy ecology" and unite to protect its foundational values [3] - Current developments in the Pu-erh tea industry require brand upgrades, integration of the supply chain, and standardized management to ensure quality stability and enhance cultural value [5]

Core Viewpoint - Dali Group officially launched its global brand upgrade strategy, marking a comprehensive strategic layout to lead the Pu'er tea industry towards a new era of transformation and ecological co-construction [1][3]. Group 1: Brand Strategy and Industry Leadership - Dali Group's chairman, Zhang Yafeng, emphasized the mission upgrade of Dali, aiming to lead the industry with the release of the "High-end Pu'er Golden Standard" to reshape industry value and initiate a "Golden Era" for Pu'er tea [3][8]. - The "High-end Pu'er Golden Standard" includes quantifiable craftsmanship, traceable time value, sustainable ecological choices, and cultural assets, aiming to establish a measurable value benchmark for the industry [5][8]. - Dali Group plans to establish the "Pu'er Tea Year Value Research Institute" to solidify the scientific foundation of the "Year Contract" and enhance industry credibility [5][11]. Group 2: Product Launch and Market Positioning - The strategic new product "Dali Legend 1975" was unveiled, showcasing its advantages in terms of year, raw materials, craftsmanship, and culture, positioning it as a benchmark for high-end Pu'er tea [3][12]. - "Dali Legend 1975" utilizes 15-year aged raw materials for raw tea and 10-year aged materials for ripe tea, highlighting the brand's strength in using aged materials [11][12]. - The product is designed to meet diverse consumer needs, ensuring it is enjoyable upon release and continues to improve with age, catering to both new and seasoned tea drinkers [12][13]. Group 3: Industry Collaboration and Future Outlook - Dali Group is committed to collaborating with partners to navigate the complex market environment and usher in a "Golden Era" for Pu'er tea [13][16]. - The strategic upgrade is seen as a pivotal moment for the industry, with Dali Group aiming to set standards and lead development, ensuring the value of each cup of Dali Pu'er tea is clear and recognized by a broader audience [8][16]. - The company plans to invest continuously in promoting the new value and charm of Pu'er tea on a global stage, marking the beginning of a new chapter for the industry [16].