Core Viewpoint - The article discusses the evolution of the Chinese dairy industry over the past decade, highlighting the emergence of "Raising a Cow" as a new force in the market, driven by deep investment in the supply chain and a focus on user trust and product quality [1][45]. Group 1: Industry Background - The Chinese dairy industry faced a trust crisis after the 2008 incident, leading to a decline in consumer confidence in domestic products and a rise in overseas purchasing [1]. - Intense competition and homogenization within the industry prompted the need for innovative solutions [1]. Group 2: Company Development - "Raising a Cow" was founded in 2014 by Xu Xiaobo, who transitioned from real estate to dairy after identifying industry pain points during a purchasing experience [1]. - The company has established 10 modern farms and 2 advanced factories, housing over 100,000 dairy cows, with a self-sufficiency rate of 95% for milk sources and over 60 million users [1][8]. Group 3: Investment Strategy - The company invests 70% of its assets into livestock farming, contrary to the perception of being an online brand [7]. - This heavy asset investment strategy is aimed at building a robust supply chain and achieving long-term competitive advantages [45]. Group 4: Technological Empowerment - "Raising a Cow" emphasizes the transition from experience-based to data-driven dairy farming, utilizing technology to enhance productivity and management [9][11]. - Each cow is assigned a unique ID for precise management, ensuring tailored nutrition and health monitoring [12]. Group 5: User Engagement and Trust - The company focuses on building user trust through effective communication and engagement, aiming to create a loyal customer base [24][25]. - It has developed a user model that encourages loyalty through personalized service and interaction, with over 30 million members [25]. Group 6: Product Innovation - The company responds to user needs by innovating products, such as the A2 milk, which addresses specific consumer concerns about digestion [34]. - It has also introduced high-quality products like "Jiuanshan Milk" and organic milk to meet rising consumer expectations [35][36]. Group 7: Community and Social Impact - "Raising a Cow" collaborates with local farmers to enhance their income, demonstrating a commitment to community development [17]. - The company aims to transform the perception of agriculture, attracting younger generations to the industry [17]. Group 8: Marketing and Brand Strategy - The company avoids price wars, focusing instead on quality and value, and emphasizes consistent engagement with core users [46]. - It believes in the importance of gradual improvements and deepening user relationships to drive brand loyalty [46].