Core Insights - The Indian smartphone market has shown signs of recovery in Q2 2025, with a year-on-year shipment increase of 7%, reaching 39 million units, driven by new product launches from manufacturers [1][5] Market Performance - Vivo leads the market with 8.1 million units shipped, capturing 21% market share, followed by Samsung with 6.2 million units and 16% market share [1][5] - OPPO and Xiaomi both shipped 5 million units, with OPPO slightly ahead due to its A5 series performance [1][5] - Realme ranks fifth with 3.6 million units shipped [1] Competitive Landscape - Vivo's success is attributed to strong channel partnerships and effective marketing strategies, particularly in tier-one and tier-two cities [3] - OPPO's A5 series has driven its growth in offline markets, while Samsung has leveraged financing options to expand its market share in the mid-range segment [3] - Xiaomi's performance has declined year-on-year, but it has managed to boost shipments through targeted product upgrades [3] Future Outlook - The second half of 2025 is expected to rely more on channel execution rather than new product launches, with brands implementing incentive programs for distributors and retailers [5] - Despite short-term boosts from promotional activities, Canalys anticipates a slight decline in overall shipments for the year due to structural demand challenges [5]

Core Insights - The Indian smartphone market has shown signs of recovery in Q2 2025, with a year-on-year shipment increase of 7%, reaching 39 million units, driven by reduced inventory pressure and renewed marketing activities by manufacturers [1][5]. Market Performance - Vivo leads the market with 8.1 million units shipped, capturing 21% market share, followed by Samsung with 6.2 million units (16% market share) and OPPO with 5 million units (13% market share) [1][5]. - Xiaomi and realme both shipped 5 million and 3.6 million units respectively, with Xiaomi experiencing a significant year-on-year decline of 25% [1][5]. Manufacturer Strategies - Vivo's success is attributed to strong channel partnerships and effective marketing strategies, particularly in urban areas [2]. - OPPO's A5 series has performed well in offline markets, while its K13 model is gaining traction online [2]. - Samsung is leveraging financing options for mid-range products to expand its market share [2]. - Xiaomi's performance is supported by the Redmi 14C 5G and Note 14 series, despite a decline in overall shipments [2]. Competitive Landscape - The competitive dynamics are shifting, with new high-end brands and design-focused players entering the market [2]. - Apple ranks sixth, with the iPhone 16 series accounting for over 55% of its shipments, while Motorola is expanding its presence in smaller cities [2]. - Infinix has gained popularity through bold designs and targeted marketing towards gamers and content creators [2]. Future Outlook - The performance of the Indian smartphone market in the second half of 2025 will rely more on channel execution rather than new product launches [4]. - Brands are implementing channel incentive programs to prepare for the upcoming festive season, which includes high-value rewards linked to sales performance [4][5]. - Despite these efforts, Canalys anticipates a slight decline in overall shipments for the year due to ongoing structural demand challenges [5].